Chatchamp
AcquiredFounded 2013 · 70 employees on LinkedIn · 1 known investors
trbo is a website personalization platform that delivers real-time, AI-driven personalized experiences across digital customer journeys for ecommerce and B2B businesses. The platform provides content personalization, product recommendations, guided selling, AI-powered search, and shopping assistant capabilities.
Also known as Chatchamp UG
Investors · 1
Company profile
researched Aug 2026Chatchamp is a Munich-based software provider for e-commerce companies, founded in 2017. Its original product connected e-commerce platforms with CRM systems so that retailers could build a marketing channel over instant messengers such as WhatsApp and Facebook Messenger, running chat campaigns for customer acquisition and retention as well as transactional messages like shipping-status notifications. The offering included automated campaign management, a drag-and-drop campaign builder, retargeting and retention tools, smart segmentation, a client dashboard and an analytics tool.
The company later positioned itself as a guided selling tool that uses automated product advice to help shoppers identify suitable products. The solution can be embedded either as a chatbot or as a full-screen wizard on a shop's website. Chatchamp was acquired by onsite personalization platform trbo following a multi-year partnership; the two companies stated they would align product development while continuing to offer both solutions as stand-alone products. The chatchamp.com domain now presents trbo's AI-driven website personalization suite, comprising trbo Personalize (content personalization, AI recommendations, A/B and multivariate testing, dynamic segmentation), trbo Advise (guided selling and personalized product advisor), trbo Search (AI-powered onsite search) and trbo Agent (AI shopping assistant).
Founding story
The company was founded in 2017 in Munich, with Felix Schröder as co-founder and CEO.
Business model
B2B software-as-a-service sold to online retailers and e-commerce operators, delivered as a website-integrated tool (chatbot or full-screen wizard) alongside, and integrated with, trbo's personalization platform.
SaaS offering for e-commerce companies.
Traction
trbo reported customers stating measurable results; for Chatchamp's messenger software, the CEO said customers reduced cost per lead by 50 percent and achieved click rates of 30 percent for chat newsletters. Development work was carried out with an external team of two full-stack developers and a tech lead.
Latest developments
trbo completed the acquisition of Chatchamp, with both companies continuing to operate independently in the market for the time being and jointly aligning strategic product development; the chatchamp.com domain now hosts trbo's personalization product suite.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
A niche specialist in conversational commerce and guided selling in the German e-commerce software market, which the acquiring company describes as consolidating as niche vendors merge with larger personalization providers.
Guided selling through automated, conversational product advice deployable across industries, combined after the acquisition with personalization, data collection and reuse of consultation results in later onsite recommendations.
Technology
Software linking e-commerce platforms with CRM systems and messenger channels (WhatsApp, Facebook Messenger integrations), with automated message control, marketing automation, smart segmentation and analytics. The guided selling product delivers automated product consultation via chatbot or full-screen wizard, and integrates with trbo for A/B testing of campaign placement and for data exchange that enriches user profiles used in trbo product recommendations.
Go-to-market
Direct sales to online shops with demo bookings, supported by partnership and joint marketing activities with trbo and technical integrations into shop and personalization stacks.
Online retailers and e-commerce companies, including B2B shops, across sectors such as fashion, travel and specialist retail.
Geography
Headquartered in Munich, Germany; the company planned US expansion via the German Accelerator Tech program in Silicon Valley and New York.
History
Founded in 2017 in Munich as a chat-marketing software for online shops using WhatsApp and Facebook Messenger. In October 2018 its founders joined the German Accelerator Tech "Class of Winter 2018" program in Silicon Valley and New York to plan US expansion. The company won first place for "Innovation of the Year" at the E-Commerce Germany Awards 2019 and raised a Series B round. It maintained a multi-year partnership with onsite personalization platform trbo, covering joint marketing and technical integration, before trbo acquired the company; the purchase price was not disclosed.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsOnsite personalization platform trbo took over Munich-based conversational commerce and guided selling provider Chatchamp after a multi-year partnership. The purchase price was not disclosed and both companies said they would continue to operate independently in the market for the time being.
For several years before the takeover, trbo and Chatchamp maintained a partnership covering joint marketing activities and technical integration, including running Chatchamp's solution via trbo for A/B testing of campaign placement and data exchange to enrich user profiles.
Chatchamp was among 50 startups in the German Accelerator Tech "Class of Winter 2018" program starting in October, working on US expansion planning in Silicon Valley and New York.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Chatchampchatchamp.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Chatchamp do?
- Munich-based guided selling and chatbot marketing software for online shops, acquired by personalization platform trbo.
- Who are Chatchamp's investors?
- Chatchamp's investors include Trind Ventures.