Fundraising Fox
Chain
Techstars '26Ciudad de México, MX · Founded 2025 · 6 employees on LinkedIn · 5 known investors
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Chain is a WhatsApp-based payment and money transfer platform for independent professionals in Mexico. It enables users to charge clients, make payments, and transfer funds directly through chat without manual invoice management or bank visits.
Also known as Chain · TAQUITO TECH S.A. DE C.V. · wechain.mx
Investors · 5
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
Also in the syndicate · 1
Company profile
researched Sep 2026Chain is a Mexico-based collections and payments platform operated by TAQUITO TECH S.A. de C.V. that lets independent service professionals request payments, make payments and send transfers from within WhatsApp chat rather than through a bank app or manual invoicing. Registration requires only an email address, a WhatsApp number and a CLABE (Mexican standardized bank account number), and account creation is free with no cap on the number of clients or services a user can add.
The product has two surfaces: a web dashboard and "Lana", a generative AI assistant delivered through WhatsApp Business. Through Lana a user can create clients, services and subscriptions, set up one-off or recurring charges with amount, concept and due date, and have automated reminders sent by WhatsApp before and after the due date until the client pays. End clients pay from the same message via card, cash at points of sale, Apple Pay or Google Pay, or directly in chat if they are also Chain users; card data is tokenized by third-party payment processors. The payer's charge is automatically recorded against the corresponding service, and accumulated collections are deposited to the user's account on Mondays, Tuesdays and Thursdays. Transfers can be sent to other Chain users by phone number or to external accounts by CLABE, arriving the next business day. Lana also answers natural-language queries about outstanding balances and month-to-date revenue, and the dashboard shows who has paid, who has not, and weekly totals.
Business model
Software-plus-payments subscription: users pay a recurring platform fee for the assistant, dashboard and reminders, and Chain takes a percentage commission on each payment collected plus a flat fee per outbound transfer. Payment processing, cloud and messaging infrastructure are supplied by third-party providers.
MXN 299 per month for access to Lana, the web dashboard and payment reminders; 4.6% plus VAT per collected transaction (7% plus VAT for international cards); and a fixed MXN 15 fee per transfer, with a MXN 100 minimum transfer amount.
Traction
The website publishes customer testimonials from a hairstylist and a psychologist describing time saved on chasing payments and in-conversation payment by clients.
▸Full profile — market position, technology, go-to-market, geography
Market position
Operates in Mexican payment collection for solo service providers, explicitly positioning itself as not a card terminal but as an end-to-end chat-based flow covering charging, payment and transfers.
Combines collections, outbound transfers and financial visibility in a single WhatsApp conversation, with automated follow-up reminders handled by an assistant, multiple payment methods for end clients (card, cash, Apple Pay, Google Pay, in-chat), automatic reconciliation of payments to services, and scheduled payouts three days a week, removing the need to share CLABE details or verify receipts manually.
Technology
Web application (app.wechain.mx) paired with "Lana", a generative AI assistant running on WhatsApp Business that creates clients, services, subscriptions, charges and insights and sends automated reminders, payment links and notifications. Payment credentials are tokenized so transactions can be processed without exposing card data, using third-party payment processors, cloud providers and messaging providers for infrastructure.
Go-to-market
Self-serve online sign-up from the website or directly through the WhatsApp assistant, supplemented by a bookable product demo and WhatsApp-based customer support. Positioning emphasizes free account creation and unlimited clients and services.
Independent, solo service professionals in Mexico whose businesses already operate over WhatsApp — cited examples include hairstylists, barbers, nutritionists, personal trainers, nail artists, psychologists, therapists, physiotherapists and coaches. The terms of service also allow individuals and legal entities to register as account holders ("Chainers").
Geography
Mexico; the operating entity, TAQUITO TECH S.A. de C.V., is incorporated under Mexican law and the product relies on domestic banking rails (CLABE accounts, MXN pricing).
Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 9
primary sources listed
- Chainwechain.mx · web
9 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Chain do?
- Mexican platform that lets independent professionals charge clients, pay and transfer money from WhatsApp.
- Who are Chain's investors?
- Chain's investors include Techstars, Citi Ventures, Draft Ventures Llc, Fontinalis Partners.
- Where is Chain headquartered?
- Chain is headquartered in Ciudad de México, MX.