Catalon
Entrepreneur First '25London, GB · Founded 2025 · 1 known investors
Catalon offers AI software for chemical distributors and manufacturers that connects to a company's ERP, CRM, email, and internal documents to automate order processing, pricing lookups, and SKU matching. It reads incoming purchase orders and customer inquiries, drafts responses, syncs orders to the ERP, and surfaces operational insights such as margin leakage and churn risk.
Also known as Catalon
Founders & leadership
Catalon was founded in 2025 by Josh Haydon Rowe and Owen Loh.
Investors · 1
Company profile
researched Aug 2026Catalon is a software company that markets an AI "copilot" for chemical distributors and manufacturers. The product connects to a customer's ERP, CRM, email inbox, and internal documents, and uses those connections to automate order-related administrative work and to extract operational signal from transactional data. Its stated capabilities cover five areas: responding to customer inquiries by pulling live pricing, availability, and alternatives from the ERP; automatic processing of purchase orders, invoicing, and AR/AP; analytics that surface margin leakage, churn risk, and revenue opportunities; proactive customer notifications about order status changes, delays, and substitutions; and SKU matching across large catalogues that span grades, pack sizes, and specifications, including identification of substitute products.
The company describes an end-to-end purchase-order workflow as its core loop: Catalon monitors the email inbox and detects incoming POs in any format, sends them for AI processing, looks up the customer, products, and pricing in the ERP, researches the buyer's previous orders, pricing rules, and preferences, drafts a reply email that lands in the user's drafts within the original thread, and then adds the order to the ERP when the user replies, removing manual data entry. The site references document and system types such as POs, RFQs, safety data sheets (SDS), and inquiries, and names SAP and Outlook among the systems it works with. A human review step is retained in the described workflow, with drafts prepared for user approval rather than sent automatically.
Catalon is listed in the Entrepreneurs First portfolio directory of companies.
Business model
Catalon sells software to chemical distributors and manufacturers, with a "Contact Sales" motion on its website rather than self-service sign-up. The sources do not disclose pricing, contract structure, or revenue terms.
Traction
The available sources disclose no customers, revenue, usage volumes, headcount, or funding figures for Catalon.
Latest developments
No dated announcements, funding, product releases, or customer wins for Catalon appear in the available public sources; the company website describes the product as available to try via a sales contact.
▸Full profile — market position, technology, go-to-market, geography, risks & controversies
Market position
Catalon positions itself as vertical AI software specific to chemical operations rather than a horizontal document-processing or order-entry tool, emphasizing domain complexity such as SKU grades, pack sizes, specifications, and substitute products. The available sources contain no market share, customer counts, or competitive comparisons.
Stated differentiators are chemical-industry specificity and breadth of system coverage: reading the ERP, CRM, email, and internal documents together so that quoting, order entry, and customer updates are automated end to end, combined with instant SKU and substitute matching against complex chemical product catalogues and analytics layered on top of the resulting data.
Technology
The product integrates with enterprise systems — ERP (SAP is named), email (Outlook is named), CRM, and internal document repositories — and applies AI to read unstructured inbound documents such as purchase orders in any format, RFQs, safety data sheets, and customer inquiries. It performs entity matching (customers and products/SKUs), retrieves pricing and availability from the ERP, generates draft reply emails placed into the original email thread, and writes finalized orders back into the ERP. It also runs analysis across orders, exceptions, and customer interactions to identify margin leakage, churn risk, and revenue opportunities, and monitors order status and supply changes to trigger customer updates.
Go-to-market
Direct sales, with the website's primary calls to action being "Get Started" and "Contact Sales." No channel partners, resellers, or named customers are disclosed in the available sources.
Chemical distributors and chemical manufacturers, particularly those managing tens of thousands of SKUs across grades, pack sizes, and specifications, and whose sales and order-entry teams process purchase orders and RFQs by email.
Geography
Entrepreneurs First lists Catalon under its portfolio; the available public sources do not specify markets served or office locations.
Risks & controversies
No risks, disputes, or controversies relating to Catalon appear in the available sources. Note that several superficially similar names exist in public search results — the Catalonia region startup ecosystem and Catalina Yachts — which are unrelated entities.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 8
primary sources listed
- Catalonusecatalon.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Catalon do?
- Catalon builds AI software that automates purchase-order processing and quoting for chemical distributors and manufacturers.
- Who founded Catalon?
- Catalon was founded by Josh Haydon Rowe, Owen Loh in 2025.
- Who are Catalon's investors?
- Catalon's investors include Entrepreneur First.
- Where is Catalon headquartered?
- Catalon is headquartered in London, GB.