Casana
Rochester, US · Founded 2018 · 68 employees on LinkedIn · 6 known investors
Find your way into Casana
88 people in our graph share verified history with the Casana team — schools, employers, funds. One of them is your warm intro.
Casana Care makes the Smart Seat, a toilet-mounted biometric monitoring device that tracks vital signs like heart rate, blood oxygen, and blood pressure trends for personal wellness tracking. The device is designed for everyday health monitoring in the home and shares data with family or doctors only at the user's discretion.
Also known as Casana Care
Founders & leadership
Casana was founded in 2018 by Nick Conn.
Investors · 6
.png)
Also in the syndicate · 2
Funding
SEC filings, press & company announcements$30M disclosed across 1 of 2 rounds · 2022
- $30MSeries BJan 2022 · 2 sources
Morningside (lead), General Catalyst, Matrix Partners, Outsiders Fund
Source ↗ - Undisclosed amountSeries AFeb 2021
General Catalyst (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Casana develops and sells the Smart Seat, a consumer wellness device that replaces a standard toilet seat and measures a user's vital signs while they are seated. According to the company, installation takes minutes, the seat looks and functions like an ordinary toilet seat, and a reading is completed in under two minutes with nothing to wear, charge or remember. Readings appear as trends in a companion app (also available as a web app), where users can see deviations from their personal baseline and choose whether to share results with family members or a physician.
The product is positioned as a general wellness monitor rather than a medical device; the company states explicitly that it is not intended for medical use. The seat includes no camera and no microphone, is Wi-Fi enabled, has a soft-close lid, and ships with a one-year warranty and a 30-day money-back guarantee. Feature sets are grouped into a Wellness Suite, a Stability Suite and a Habits Suite, with caregiver and family sharing and support for up to five household members. Casana describes the product as the outcome of a decade of clinical research and says the seat is made in Rochester, New York.
Business model
Hardware-plus-subscription: customers buy the Smart Seat and receive the first full year of service, after which service continues on a monthly subscription. The seat remains the customer's property if the subscription is cancelled.
Device sales at a stated limited launch price of $199, which includes the Smart Seat and the first year of service, followed by recurring service at $9.99 per month, cancellable at any time.
Traction
The company markets the product under limited launch pricing and describes a community of Smart Seat users, with testimonials referencing caregiver monitoring and the Stability feature. Media coverage referenced by the company includes Forbes, the Rochester Business Journal and WHEC News 10, which reported the launch of the Rochester-made smart seat following a decade of R&D.
Latest developments
Casana has launched the Smart Seat to consumers at a limited launch price of $199 covering the device and the first year of service, with subsequent service at $9.99 per month, and is collecting sign-ups for a VIP list for future deals and updates. Coverage cited on the site notes the launch of the Rochester-made seat after a decade of research and development.
▸Full profile — market position, technology, go-to-market, geography, risks & controversies
Market position
Positions itself as next-generation home health technology offering effortless, passive vital-sign tracking; a customer testimonial on the site frames it as "the Apple Watch for seniors." Press coverage cited by the company describes Casana as a $46M toilet startup pursuing a billion-dollar smart-seat business.
Passive measurement built into an object the user already uses daily, requiring no wearable, charging or active logging; privacy positioning based on the absence of a camera or microphone and user-controlled data sharing; domestic manufacturing in Rochester, NY; and a claimed decade of underlying clinical research.
Technology
A toilet-seat form-factor sensing device that captures vital-sign readings passively while a person sits, typically in under two minutes, without wearables or charging. It contains no camera or microphone, connects over Wi-Fi, and transmits data to a companion mobile and web app that presents readings as trends against the user's own baseline. Feature groupings include wellness, stability and habits measures. The company attributes the product to roughly a decade of clinical research and development.
Go-to-market
Direct-to-consumer sales through the company's own website using Shopify and Stripe checkout, supported by a telephone line staffed by Smart Seat specialists during weekday business hours, a VIP email list for deals and updates, launch promotions such as an early-bird price and free shipping, and press coverage.
Consumers who want passive in-home health tracking, including seniors and family caregivers monitoring a relative's patterns remotely; the purchase covers up to five household members.
Geography
Headquartered in Rochester, New York, where the Smart Seat is manufactured; sales and support are conducted from the United States with pricing quoted in USD and a US-based customer phone line.
Risks & controversies
The Smart Seat is marketed as a general wellness device and is explicitly stated not to be intended for medical use, which limits clinical claims. Pricing is presented as temporary launch pricing, and ongoing app functionality depends on a monthly service subscription after the first year.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through Casana went on to found or lead other companies.
Timeline · 1
launches, deals, and filingsCasana began direct-to-consumer sales of the Smart Seat, a replacement toilet seat that reads vital signs, at a limited launch price of $199 including the first year of service, with free shipping, a 1-year warranty and a 30-day money-back guarantee; press coverage described the launch of the Rochester-made seat after a decade of R&D.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- Casanacasanacare.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Casana do?
- Casana sells the Smart Seat, a replacement toilet seat that reads vital signs and shows health trends in a companion app.
- Who founded Casana?
- Casana was founded by Nick Conn in 2018.
- Who are Casana's investors?
- Casana's investors include General Catalyst, Outsiders, Matrix, Launch NY.
- How much funding has Casana raised?
- Casana has disclosed $30M raised across 1 of its 2 known rounds.
- Where is Casana headquartered?
- Casana is headquartered in Rochester, US.