Fundraising Fox

CARV

London, GB · Founded 2013 · 128 employees on LinkedIn · 2 known investors

Find your way into CARV

Carv makes a clip-on ski boot sensor that pairs with a phone app to track skiing performance and deliver AI-based technique analysis and real-time audio coaching. It targets recreational skiers looking to improve their technique.

Also known as Carv · Carv 2

Founders & leadership

CARV was founded in 2013 by Jamie Grant.

JGJamie Grant
Jamie GrantinFounder

Investors · 2

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Carv is a UK-based sports wearable company that turns ordinary ski boots into an instrumented coaching system. Its current product, Carv 2, consists of sensors that clip onto each boot strap and stream gyroscope and accelerometer data to a smartphone over low-energy Bluetooth. The app performs motion capture and technique analysis on-device, so the system works offline while skiing; runs sync to the cloud and leaderboards once connectivity returns. Earlier generations used in-boot inserts/footbeds, which Carv 2 replaced in 2024, and the company states its Motion AI software is backward compatible with the earlier insert hardware.

The product scores each run with a proprietary Ski:IQ measure, calculated from machine-learned weightings of ten technique metrics such as edge angle, early edging, centered balance, parallel skis, turn shape, progressive edge build, weight release and turn G-force, with weightings varying by skier level, slope pitch and terrain. Carv automatically tracks runs and lifts, detects snow surface (groomers, bumps, powder) and adapts coaching accordingly. Users can select among three modes: Track (data only), Learn (short audio tips between runs) and Train (real-time audio coaching games). The app also offers skill pathways, progress tracking over seasons, run/resort discovery and social features for finding friends on the mountain.

Carv targets skiers from intermediate through expert levels, with learning tracks ranging from moving from wedge to parallel to carving, through off-piste form and technique mastery. It also works with professional instructors and athletes, including a partnership with five-time world champion Ted Ligety for a "Train with an Olympian" coaching mode.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Founder mafia

2 people who came through CARV went on to found or lead other companies.

In the news

Research sources · 8

primary sources listed
  • CARVgetcarv.com · web

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does CARV do?
Carv makes clip-on ski boot sensors and an app that analyse ski technique and give real-time audio coaching.
Who founded CARV?
CARV was founded by Jamie Grant in 2013.
Who are CARV's investors?
CARV's investors include Artesian, Hiro Capital.
Where is CARV headquartered?
CARV is headquartered in London, GB.