Cartful
New York City, US · Founded 2016 · 2 known investors
Find your way into Cartful
Sign up to see every warm intro you have to Cartful
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Cartful team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Cartful provides an AI-powered guided selling platform for enterprise ecommerce brands, enabling teams to build quizzes and product recommendation experiences with full merchandising control and integration to downstream marketing tools. The platform helps shoppers find the right products through customizable quiz experiences while capturing zero-party data.
Founders & leadership
Cartful was founded in 2016 by Tim Petrella.
Investors · 2
Reported raises · per SEC filings
Form D private placements$2.2M disclosed across 2 rounds · 2019–2021
▶$1.3MraisedJun 2021 · 16 investors · Other TechnologyRule 506(b)
▶$1.3MraisedJun 2021 · 16 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Timothy PetrellaExecutive Officer, Director
- Offering amount
- $1.3M
- Amount sold
- $1.3M
- Minimum investment
- $25K
- First sale
- May 2021
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$890KraisedJun 2019 · 21 investors · Other TechnologyRule 506(b)
▶$890KraisedJun 2019 · 21 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Timothy PetrellaExecutive Officer, Director
- Offering amount
- $890K
- Amount sold
- $890K
- First sale
- May 2019
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Cartful do?
- Cartful provides an AI-powered guided selling platform for enterprise ecommerce brands, enabling teams to build quizzes and product recommendation experiences with full merchandising control and integration to downstream marketing tools. The platform helps shoppers find the right products through customizable quiz experiences while capturing zero-party data.
- Who founded Cartful?
- Cartful was founded by Tim Petrella in 2016.
- Who are Cartful's investors?
- Cartful's investors include Fitz Gate Ventures, Texas Ventures.
- How much funding has Cartful raised?
- Cartful has disclosed $2.2M raised across 2 rounds.
- Where is Cartful headquartered?
- Cartful is headquartered in New York City, US.

