Cartelux
Founded 2020 · 4 employees on LinkedIn · 2 known investors
Cartelux is an adtech platform that enables retail networks to rapidly create, reproduce, and measure digital marketing campaigns. It serves global brands and their national and local marketing teams seeking agile, personalized campaign execution at scale.
Also known as Cartelux
Founders & leadership
Cartelux was founded in 2020 by Joshua Williams.
Investors · 2
Company profile
researched Aug 2026Cartelux provides an automated marketing platform for brands that sell through distributed retail networks. The platform acts as a central repository, or "source of truth", for creative, video and display assets, which local marketers can use to run on-brand digital campaigns in a few clicks. The company positions the product as a way to keep a global brand locally relevant, allowing campaigns to be scaled from global down to hyper-local levels while maintaining brand compliance.
Alongside campaign creation and distribution, the platform includes analytics intended to give brands transparency into performance across their retail network. Cartelux describes the solution as tailorable and applicable to brands regardless of industry, retail model, technology stack, business size or location, though its published customer references are concentrated in automotive retail.
Business model
Cartelux sells a software platform to brands that operate retail or dealer networks, with the brand's local marketers as end users of the campaign-building and asset-distribution tools.
Traction
The website cites customer testimonials from marketing executives at BMW ANZ, MINI ANZ, Kia Australia, Renault Australia and Ford Thailand, and from Google automotive leads, including reference to a completed pilot with Renault Australia and video content production at scale for Kia dealers. Company-stated outcomes include a 75 percent reduction in marketing spend, 60-second campaign launch and 100 percent global brand compliance.
▸Full profile — market position, technology, go-to-market, geography
Market position
Cartelux positions itself in adtech for retail and network marketing, with testimonials from marketing leaders at BMW ANZ, MINI ANZ, Kia Australia, Renault Australia and Ford Thailand, as well as automotive leads at Google.
The company emphasises the compression of campaign management timelines to 60 seconds, claimed full global brand compliance, claimed 75 percent reduction in marketing spend, and customisability across industries, retail models and tech stacks.
Technology
A web-based automated marketing platform that centralises creative, video and display assets, generates and launches digital campaigns from templates in a few clicks, enforces brand compliance, and reports network-level performance analytics. The company states the platform condenses a typical four-week campaign management process into 60 seconds.
Go-to-market
Direct enterprise sales to brands via demo requests on the company website, with adoption cascading to the brand's local retail network; the platform has been introduced through pilots (for example with Renault Australia) and involves collaboration with Google automotive teams.
Global brands with distributed retail or dealer networks and the local marketers within those networks; published references are predominantly automotive manufacturers and their national sales companies.
Geography
Referenced deployments and customer relationships span Australia and New Zealand (BMW, MINI, Kia, Renault) and Thailand (Ford), with Google contacts covering automotive in Southeast Asia and the Middle East and North Africa.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- Carteluxcartelux.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Cartelux do?
- Cartelux is an automated retail marketing platform that lets brand networks launch on-brand local digital campaigns.
- Who founded Cartelux?
- Cartelux was founded by Joshua Williams in 2020.
- Who are Cartelux's investors?
- Cartelux's investors include Ten13, Tractor Ventures.