CarPay
Edmond, US · Founded 2016 · Delaware corporation · 30 employees on LinkedIn · 4 known investors
Carpay makes payment collection software for Buy Here Pay Here (BHPH) auto dealerships, letting customers pay from their phones instead of visiting the dealership. The company serves BHPH dealers in the United States and has processed over $1 billion in payments.
Also known as Carpay · CarPay, Inc.
Founders & leadership
Board
Investors · 4
Reported raises · per SEC filings
Form D private placements$9.9M disclosed across 2 rounds · 2020
▶$6.3MraisedDec 2020 · 11 investors · Other TechnologyRule 506(b)
- Nicholas SwezeyExecutive Officer
- Mike DeanDirector
- Gary BenittDirector
- Brandon CavalierExecutive Officer, Director
- Offering amount
- $6.5M
- Amount sold
- $6.3M
- Minimum investment
- $1
- First sale
- Dec 2020
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$3.6MraisedFeb 2020 · 28 investors · Other TechnologyRule 506(b)
- Gary BenittDirector
- Nicholas SwezeyExecutive Officer
- Brandon CavalierExecutive Officer, Director
- Offering amount
- $3.6M
- Amount sold
- $3.6M
- First sale
- Feb 2020
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026CarPay, Inc. is a financial services software company whose platform serves Buy Here Pay Here (BHPH) auto dealerships and finance companies in the United States. The company positions itself as a service provider to dealers: its technology helps dealers collect the consumer information needed to qualify a buyer for a vehicle loan, and, once a loan is originated, gives the borrower channels to make and track payments. According to the company's privacy policy, data handled on behalf of dealers includes contact and identification details, financial account information (which may be obtained through third parties such as Plaid), vehicle data such as VIN, mileage, make and model, and payment card and bank account details.
The consumer-facing side of the product consists of a web portal and mobile apps through which borrowers can view payment history, make one-time or guest payments, register accounts and receive payment reminders; an automated phone system is also offered so borrowers can reach their loan account without a smartphone. Dealers access the platform through a separate dealer portal and can also log in via a button inside their dealer management system (DMS). Third-party company profiles describe the platform as purpose-built for the BHPH segment, consolidating automated reminders, account management, portfolio insights and delinquency tracking, and as handling millions of monthly payments across U.S. dealerships.
Business model
CarPay sells its platform to BHPH auto dealerships and finance companies, which deploy it to their borrowers; the company acts as a service provider that handles consumer personal information on behalf of the dealer under a dealer agreement. Consumer-facing payment collection, reminders and account management are delivered as part of the dealer's lending operation.
Traction
The consumer Android application reports more than 50,000 downloads and was last updated in July 2026. Third-party profiles state the platform processes millions of monthly payments across U.S. BHPH dealerships and estimate roughly 25 employees and $10M-$25M in annual revenue as of July 2026.
Latest developments
The consumer payment portal and dealer login carry 2026 copyright notices, and the Carpay consumer Android app received an update in July 2026.
▸Full profile — market position, technology, go-to-market, geography
Market position
CarPay focuses on the specialized BHPH niche of auto finance rather than prime lending, competing on collections, borrower communication and portfolio management workflows for dealers who both sell and finance vehicles. A third-party profile characterizes it as a small to mid-sized firm serving this specialized segment, with estimated annual revenue of $10M-$25M as of July 2026.
Technology
The platform combines a consumer web payment portal, native mobile applications (an Android app published by CarPay, Inc.), and automated phone systems, plus a dealer portal with single-sign-on style access from within the dealer's DMS. Payments and bank-account verification can involve third-party providers such as Plaid. A third-party technographic profile lists Amazon Web Services, Salesforce, PHP, Calendly, Modernizr and Swiper among the tools in use.
Go-to-market
Buy Here Pay Here auto dealerships and auto finance companies in the United States, and by extension the subprime vehicle borrowers who make loan payments through the dealer's account.
Geography
Operations are focused on dealerships across the United States. Company records and third-party listings variously place CarPay in Edmond, Oklahoma and in California, with a Santa Monica, California mailing address listed for the app developer; a third-party profile also indicates employees spread across North America, South America and Asia.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlap
Companies competing with CarPay for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structure▸Research sources · 6
primary sources listed
- Carpaypay.carpay.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does CarPay do?
- CarPay operates a payment and portfolio management platform for Buy Here Pay Here auto dealerships and finance companies.
- Who are CarPay's investors?
- CarPay's investors include Amplify.LA, Autotech Ventures, PIPELINE CAPITAL PARTNERS, Social Leverage.
- How much funding has CarPay raised?
- CarPay has disclosed $9.9M raised across 2 rounds.
- Where is CarPay headquartered?
- CarPay is headquartered in Edmond, US.