Carma

Carma operates an e-commerce platform for buying and selling used cars in Australia. Customers browse an online inventory spanning body styles including SUVs, utes, hatches, sedans, vans, coupes, wagons, people movers and convertibles, with listed vehicles ranging from roughly AUD 11,990 to over AUD 50,990 and including internal-combustion, hybrid and electric models such as the Tesla Model Y, MG ZS EV and Mazda MX-30. Each listing shows odometer reading, transmission, a fixed sale price and an indicative weekly finance repayment based on a stated rate (10.02% p.a. at the time of capture).

The purchase flow is fully online: a buyer reserves a vehicle with a fully refundable AUD 500 deposit, is contacted by a Customer Experience Agent to confirm payment method (Carma-arranged finance, the buyer's own financier, or cash), signs a contract of sale and schedules handover. Typical turnaround to delivery is three business days, with free delivery anywhere in Greater Sydney or customer pick-up. All vehicles carry a 7-day trial period and money-back guarantee, with returns arranged if the customer calls by 5pm on the seventh day after delivery. Carma also buys cars directly from consumers and supports trade-ins via an online valuation, and offers a "CarMatch" service that recommends vehicles based on stated customer needs.

Carma states it is the exclusive preferred used car dealership of the NRMA, attributing this to its inspection, reconditioning and quality assurance processes. Its published customer ratings are 4.6 out of 5 across about 1,100 Google reviews and 4.7 out of 5 across 507 ProductReview reviews.

Business model

Carma buys used vehicles wholesale and from consumers, reconditions them, and resells them directly to retail customers online at fixed, non-negotiable prices, adding attached services such as finance arranged through lending partners and vehicle delivery.

Revenue derives from the retail margin on used vehicle sales at listed non-negotiable prices; Carma also arranges customer financing through third-party lending partners. Specific fee or commission terms are not disclosed in the sources.

Traction

Public traction indicators are limited to customer review volumes and ratings: 4.6 out of 5 from approximately 1,100 Google reviews and 4.7 out of 5 from 507 ProductReview reviews. The site states it holds hundreds of cars in stock.

Latest developments

The website indicates planned expansion from its single Alexandria, Sydney site to other major Australian cities, and highlights its exclusive preferred used car dealership arrangement with the NRMA. No dated announcements are available in the sources.