/Companies

CargoShot

Techstars '23

Carlsbad, US · Founded 2021 · 5 employees on LinkedIn · 1 known investors

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CargoShot provides technology solutions for transportation and logistics operations, focusing on enabling documentation and proof of cargo condition during shipment and handling by shippers, receivers, and third-party logistics providers.

Also known as Cargoshot

Founders & leadership

CargoShot was founded in 2021 by Jon Van Winkle, Ed Streeter, and Jeff Jaeger.

JVJon Van Winkle
Jon Van WinklePresident / Co-FounderJon Van Winkle is co-founder and president of CargoShot, which provides technology solutions for transportation and logistics operations. He holds the Certified Transportation Planner (CTP) and Pragmatic Marketing Framework (PMF) certifications and has prior experience as a technology executive with focus on enterprise SaaS products and mobile applications.
ESEd Streeter
Ed StreeterCo-Founder
JJJeff Jaeger
Jeff JaegerChief Strategy Officer & Co-FounderJeff Jaeger has over 25 years of experience in supply chain, logistics, and transportation leadership, holding CSCP and CTP certifications. He is co-founder and Chief Strategy Officer of CargoShot, a SaaS platform for cargo condition documentation and freight claims management, and serves on the Advisory Board for HDO Healthcare.

Investors · 1

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

CargoShot develops a mobile application for documenting "proof of condition" of freight across shipping, receiving and cross-dock operations. Users photograph cargo at each point of handling and the application associates images with the relevant Order Number, Carrier ID and Receiver ID, storing them in the cloud in real time so that records can be retrieved, processed and shared with operations teams, claims departments and connected systems.

The product addresses disputes over damaged or mishandled shipments, where carriers frequently decline to pay claims because the condition of freight at the point of departure is difficult to establish. Capabilities described by the company include barcode scanning, multi-site support with data viewable by site across a network, email hyperlinks that share only selected photos with attached GPS data, unlimited users at no additional fee, drop-down receiving exception lists for data consistency, standard or custom carrier lists, and search and filtering by date, carrier, exception or order type. The application runs on recent versions of iOS, Android and Windows devices. A third-party listing describes the platform as cargo management software for logistics companies aimed at eliminating fines, penalties and damaged freight claims.

Founding story

Co-founder Ed Streeter's background across multiple transportation modes and two decades of IT project, business analyst and subject-matter expert work, combined with experience of software and mobile applications, is cited by the company as the origin of its awareness of the need for a system that can readily prove the condition of cargo while it is in the hands of a shipper, receiver or 3PL.

Business model

CargoShot sells a mobile and cloud application to shippers, receivers, warehouse operators and third-party logistics providers, positioned as a way to avoid fines, penalties and freight damage claims. The company markets a 30-day free trial and demo requests on its website, and states that additional users carry no extra fee, indicating pricing is not charged on a per-user basis. Customer acquisition is direct, via demo calls and contact forms.

The website offers a 30-day free trial and states that users are never charged an additional fee for adding users or sites, indicating a subscription-style software offering that is not priced per seat.

Traction

The company reports Bonded Logistics, a third-party logistics provider, as a customer of its Proof of Condition solution, publishes a case study on shipper transparency and accountability, and has been featured by CBT News and on The New Warehouse podcast.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

CargoShot is an early-stage company listed at pre-seed stage with 1-10 employees, operating in logistics, supply chain management and transportation software, with at least one named third-party logistics customer.

CargoShot positions itself as a purpose-built application for organizing the capture, storage and retrieval of freight photography in a logistics context, rather than general-purpose photo tools: images are automatically associated with order, carrier and receiver identifiers, shared through hyperlinks that transmit only selected photos along with GPS data, and made searchable across unlimited sites and users without per-user fees.

Technology

A mobile application connected to a cloud backend that stores data in real time, with barcode scanning, GPS metadata attached to shared photos, multi-site data views, configurable receiving exception and carrier lists, search and filtering, and support for current versions of iOS, Android and Windows.

Go-to-market

The company markets directly through its website with demo requests, demo calls, a 30-day free trial and a contact form, supported by a customer case study on shipper transparency and accountability, a customer press release, media features and podcast appearances.

Shippers, receivers, warehouse and cross-dock operators, claims departments and third-party logistics providers that handle freight and face fines, penalties and damage claims.

Geography

Headquarters are listed in Carlsbad, California, with additional listed locations in Wilmington, Delaware; Fort Mill, South Carolina; and California. The company advertises a US telephone contact number and states that it serves companies internationally.

History

The company was founded in 2021 and is listed with locations in Carlsbad, California; Wilmington, Delaware; Fort Mill, South Carolina; and California. It is listed on the Techstars job board as a pre-seed stage company with 1-10 employees. Company news items describe a customer announcement with Bonded Logistics, a feature as a company to watch on CBT News, and an appearance on The New Warehouse podcast (Episode 512) with host Kevin Lawton.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Company stageJan 2024Pre-Seed
Employee count rangeJan 20241-10 employees
HeadcountAug 20265

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 3

launches, deals, and filings
Jan 2024
Featured as a "company to watch" by CBT News

CargoShot's news page reports the company was featured as a company to watch in a CBT News video and article.

source ↗

Jan 2024
Featured on The New Warehouse podcast (Episode 512)

CargoShot was featured on "The New Warehouse" podcast hosted by Kevin Lawton, in an episode on transparency in freight management.

source ↗

Jan 2024
Bonded Logistics selects CargoShot's "Proof of Condition" solution

A press release on CargoShot's news page announced that third-party logistics provider Bonded Logistics selected CargoShot's "Proof of Condition" solution for freight shipments. Bonded Logistics COO Dave Jesse is quoted on the company's site describing use of visual proof of freight condition.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does CargoShot do?
CargoShot is a mobile and cloud application for documenting photographic "proof of condition" of freight to reduce damage claims.
Who founded CargoShot?
CargoShot was founded by Jon Van Winkle, Ed Streeter, Jeff Jaeger in 2021.
Who are CargoShot's investors?
CargoShot's investors include Techstars.
Where is CargoShot headquartered?
CargoShot is headquartered in Carlsbad, US.