CarbonCrop
Founded 2020 · 6 known investors
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CarbonCrop uses AI and automation to help landholders, carbon project developers, forestry consultants and primary sector exporters turn carbon removals from their land or supply chain into an asset. It operates a platform for high-integrity, nature-based carbon forestry projects, with an established base in New Zealand's carbon forestry market and plans to expand internationally.
Also known as CarbonCrop
Founders & leadership
CarbonCrop was founded in 2020 by Nick Butcher, Julian Maclaren, Alexey Rostapshov, and Mark Houghton Brown.



Investors · 6
How we know: NZ Growth Capital Partners's portfolio page · Not right? Tell us
How we know: press coverage · Not right? Tell us
How we know: WNT Ventures's portfolio page · funding news · press coverage · Not right? Tell us
How we know: press coverage · Not right? Tell us
How we know: press coverage · Not right? Tell us
Company profile
researched Aug 2026CarbonCrop operates a forest restoration and forest carbon platform aimed at getting trees established on suitable land for climate resilience and carbon outcomes. The platform is presented across four use cases: landholders seeking to store carbon and be paid for it, catchment groups wanting to understand, protect and engage their catchment, forest restoration projects looking to scale delivery rather than administration, and supply chains seeking to unlock carbon removals.
Functionally, the product moves users from land-use insight to project activation. It provides a landscape-level view of land-use opportunities and carbon potential, allowing sites to be prioritised without fieldwork, identifies high-value opportunities, and supports targeted landholder engagement aligned with carbon incentives. It maps existing native forest, plans new planting areas, and auto-generates Emissions Trading Scheme (ETS)-ready shapefiles and documentation together with evidence prepared for submission and audit. Planning is supported at both farm and landscape scale, with forecasting, re-forecasting and scenario planning to support strategic land-use change decisions. Collaboration features allow engagement to be scaled across large numbers of sites, with centralised opportunity and project tracking and shared mapping for project partners.
Traction
The website features a testimonial from Geoff Ross of Lake Hawea Station describing use of the platform to identify carbon and revenue opportunities on the station's land [0].
▸Full profile — technology, go-to-market, geography
Technology
A mapping- and data-driven platform that assesses land-use and carbon potential remotely, enabling site prioritisation without fieldwork, mapping of existing native forest and planned planting areas, automated generation of ETS-ready shapefiles and supporting documentation, carbon forecasting and scenario planning, and shared project tracking on a common map [0].
Go-to-market
Landholders and farm or station operators seeking carbon income, catchment groups, forest restoration project developers and their partners, and organisations addressing carbon removals within their supply chains [0].
Geography
New Zealand, with the website referencing the New Zealand Emissions Trading Scheme and a customer example at Lake Hawea Station [0].
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
In the news
▸Research sources · 1
primary sources listed
- CarbonCropcarboncrop.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does CarbonCrop do?
- New Zealand forest restoration platform that helps landholders and projects plan planting and generate forest carbon removals.
- Who founded CarbonCrop?
- CarbonCrop was founded by Nick Butcher, Julian Maclaren, Alexey Rostapshov, Mark Houghton Brown in 2020.
- Who are CarbonCrop's investors?
- CarbonCrop's investors include NZ Growth Capital Partners, NZVC, Tractor Ventures, WNT Ventures, Icehouse Ventures, Impact Enterprise Fund.


