Carbon Reform
Philadelphia, US · Founded 2020 · Delaware corporation · 2 known investors
Founders & leadership
Carbon Reform was founded in 2020 by Joanne Norris, Nick Martin, and Jo Norris.
JN
Joanne NorrisCo-founder
NM
Nick MartinCo-founder30 Under 30 2023
JN
Jo NorrisCofounder30 Under 30 2023
Board
AD

Investors · 2
Reported raises · per SEC filings
Form D private placements$8.5M disclosed across 2 of 4 rounds · 2022–2025
▶$5.5MraisedFeb 2025 · 12 investors · OtherRule 506(b)
▶$5.5MraisedFeb 2025 · 12 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Joanne NorrisExecutive Officer, Director
- Amy DuffuorDirector
- Nick MartinExecutive Officer, Director
- Offering amount
- $5.5M
- Amount sold
- $5.5M
- First sale
- Nov 2023
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
▶$3MraisedJan 2023 · 16 investors · OtherRule 506(b)
▶$3MraisedJan 2023 · 16 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Amy DuffuorDirector
- Nick MartinExecutive Officer, Director
- Joanne NorrisExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $3M
- First sale
- Oct 2022
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlapCarbonChain25 shared keywordsCarbonChain provides software for companies and financial institutions to measure and account for greenhouse gas emissions across supply chains, from production to shipping to use of commodities and products.
undp23 shared keywordsThe United Nations Development Programme (UNDP) is the UN's lead agency on international development, working in around 170 countries to reduce poverty, advance the Sustainable Development Goals, and support climate action, governance, crisis resilience, and digital transformation. It provides policy support, financing instruments, and capacity building to governments and communities worldwide.
Sylvera22 shared keywordsSylvera provides carbon credit ratings, pricing intelligence, and market forecasts covering voluntary, CORSIA, and Article 6 markets to help investors identify opportunities, value portfolios, and underwrite delivery risk. Its platform includes pre-issuance ratings, real-time spot pricing, buyer activity data across 40,000+ companies, and a marketplace connecting buyers and suppliers.
Ecocart22 shared keywordsEcoCart provides ecommerce brands with a post-purchase checkout suite combining shipping protection, bundled returns, and transparent climate contributions, along with live impact counters and educational touchpoints to communicate a brand's sustainability story. It also offers tools to measure, offset, and analyze carbon footprints and a white-labeled claims process, with real-time metrics for tracking claims and revenue.
Catona Climate21 shared keywordsCatona Climate assembles a portfolio of nature-based carbon credits and offers carbon delivery and financing solutions—such as fixed carbon pricing and flexible payments—to help global enterprises and investors meet net-zero goals. The company also provides diligence, vetting, and on-the-ground monitoring of carbon projects across multiple geographies.
Eos21 shared keywordsEOS Data Analytics provides satellite imagery and AI-based analytics, operating its own EOS SAT-1 satellite alongside 20+ partner constellations to turn raw imagery into decision-ready reports and visualizations. Its platforms (LandViewer, Crop Monitoring, EOS RayVision) serve industries such as agriculture, forestry, insurance, and infrastructure with solutions like crop classification, yield prediction, and change detection.
Companies competing with Carbon Reform for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- Who founded Carbon Reform?
- Carbon Reform was founded by Joanne Norris, Nick Martin, Jo Norris in 2020.
- Who are Carbon Reform's investors?
- Carbon Reform's investors include The Innovation Space, Azolla Ventures.
- How much funding has Carbon Reform raised?
- Carbon Reform has disclosed $8.5M raised across 2 of its 4 known rounds.
- Where is Carbon Reform headquartered?
- Carbon Reform is headquartered in Philadelphia, US.




