/Companies

Carbon Reform

Philadelphia, US · Founded 2020 · Delaware corporation · 6 known investors

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Founders & leadership

Carbon Reform was founded in 2020 by Joanne Norris, Nick Martin, and Jo Norris.

JN
Joanne NorrisCo-founder
NMNick Martin
Nick MartinCo-Founder & COO2020–2026He has a background in chemical engineering and works on climate technology and social impact initiatives.30 Under 30 2023
JNJo Norris
Jo NorrisCofounder30 Under 30 2023

Board

ADAmy Duffuor
Amy DuffuorBoard Member2022–2026Co-Founder and General Partner at Azolla Ventures

Investors · 6

Also in the syndicate · 1

Virya LLC

Reported raises · per SEC filings

Form D private placements

$8.5M disclosed across 2 of 4 rounds · 2022–2025

▶$5.5MraisedFeb 2025 · 12 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Joanne NorrisExecutive Officer, Director
  • Amy DuffuorDirector
  • Nick MartinExecutive Officer, Director
Offering amount
$5.5M
Amount sold
$5.5M
First sale
Nov 2023
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3MraisedJan 2023 · 16 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Amy DuffuorDirector
  • Nick MartinExecutive Officer, Director
  • Joanne NorrisExecutive Officer, Director
Offering amount
$3M
Amount sold
$3M
First sale
Oct 2022
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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EcoCartEcoCart provides post-purchase tools for online retailers, including shipping protection, a customizable claims management process, cashback loyalty incentives, and carbon offsetting for business emissions. It is aimed at ecommerce merchants looking to combine sustainability practices with order protection.
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In the news

Frequently asked questions

Who founded Carbon Reform?
Carbon Reform was founded by Joanne Norris, Nick Martin, Jo Norris in 2020.
Who are Carbon Reform's investors?
Carbon Reform's investors include Gaingels, Plug and Play Ventures, The Innovation Space, Azolla Ventures, Rise of the Rest Seed.
How much funding has Carbon Reform raised?
Carbon Reform has disclosed $8.5M raised across 2 of its 4 known rounds.
Where is Carbon Reform headquartered?
Carbon Reform is headquartered in Philadelphia, US.