Car Throttle
London, GB · 4 employees on LinkedIn · 1 known investors
Find your way into Car Throttle
CarThrottle is a motoring website and media platform that covers car culture, automotive content, and related topics through articles and social media channels. It provides editorial coverage of cars, automotive entertainment, and car-related media.
Also known as CarThrottle
Investors · 1
Company profile
researched Aug 2026Car Throttle operates an automotive content website at carthrottle.com aimed at car enthusiasts. Editorial output is organised into sections including News, Features, Reviews, Motorsport, Formula 1, Gaming, Retro and Classics, Japanese cars, Workshop and a classifieds-style used-car section, with published items dated across 2025 and 2026.
Coverage spans new-model and manufacturer news (for example the Lamborghini Revuelto SV, Toyota Land Cruiser FJ and Rivian's UK arrival), first-drive style road tests of cars such as the Lotus Emira 420 Sport, Aston Martin DB12 S, Renault Clio Hybrid, Jeep Wrangler, Alpine A390 GT and Honda Civic, and motorsport reporting including Formula 1 team and driver stories, the Nürburgring 24 Hours and land speed record attempts. Alongside editorial, the site carries buying-guide listicles (such as used cars under £10,000), driving-game coverage and reviews of sim-racing hardware, plus a Workshop stream of write-ups and videos on garage tools and equipment, with a large volume of items covering Clarke-branded jacks, tool chests, welders, inflators and testers.
Business model
Car Throttle publishes free-to-read automotive editorial and video content, monetising audience attention around cars, motorsport and driving games. The site also runs a Workshop stream of product-focused articles and videos covering garage tools and equipment, heavily featuring a single tool brand, indicating commercial or sponsored product content alongside independent editorial.
Advertising- and content-supported publishing, including product-focused Workshop articles and videos on garage tools and equipment.
▸Full profile — go-to-market, geography
Go-to-market
Content is distributed through the carthrottle.com website and social channels, with the site linking to Car Throttle profiles on YouTube, TikTok, Instagram, Twitter and Facebook; video content is also published directly on site.
Car enthusiasts, predominantly in the UK, interested in new-car news and reviews, performance and hot-hatch models, Japanese and classic cars, Formula 1 and endurance racing, driving games and sim-racing gear, and DIY garage tools.
Geography
Editorial orientation is primarily British, with UK pricing in pounds sterling, articles framed around cars available in Britain, and coverage of UK-specific topics such as Hagerty UK's Bull Market list and Rivian's UK launch.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 1
primary sources listed
- Car Throttlecarthrottle.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Car Throttle do?
- Car Throttle is a UK-focused automotive media brand publishing car news, features, reviews, motorsport and gaming coverage.
- Who are Car Throttle's investors?
- Car Throttle's investors include Samos Investments.
- Where is Car Throttle headquartered?
- Car Throttle is headquartered in London, GB.