Capex

Capex is a conversational AI company whose core offering, PickUp, uses an interactive dialogue system to engage prospective customers and move them toward a conversion point. The service is designed to integrate with websites as well as messaging channels including Messenger, Instagram, WhatsApp and SMS, so that a single dialogue flow can be delivered across multiple customer touchpoints.

Alongside PickUp, the company describes a character platform intended to support closer, personalized communication between an AI dialogue system and end users, combining human sales activity with AI-driven sales. Additional lines described on the company site include an AI image creation business and social media management. Capex positions itself as a partner across conversational AI strategy and operations, offering end-to-end support that spans strategic design, implementation and ongoing PDCA-style optimization.

Business model

Capex provides conversational AI services to business clients, covering design, implementation and ongoing optimization of dialogue systems deployed on client websites and messaging channels, alongside adjacent services in AI image creation and social media management.

The company advertises a performance-based commercial model with no initial costs for clients.

Traction

Published case studies include Dai-ichi Life Insurance, where PickUp was applied to high landing-page abandonment rates with stable generation of 100 leads per month, plus case studies with Joyo Bank and JCB and a customer experience deployment with Thinkster.

Latest developments

Company news items report a Foodbevy feature on using PickUp for consumer packaged goods sales (November 2025), a partnership with Ollo Metrics for an e-commerce optimization webinar (November 2025), a collaboration with WallStreetMojo on finance and procurement decisions (June 2025) and a Thinkster deployment of PickUp (May 2025).