Canopey

Canopey operates canopey.com, a multi-vendor online marketplace that aggregates environmentally sustainable and eco-conscious consumer products in one place. Product categories span clothing, beauty and skincare, homeware, food and drink, and cleaning products, with listed brands including KeepCup, Wild deodorant, Ocean Bottle and Serious Tissues. Every brand and product must pass a vetting process before listing: brands are required to provide evidence for each claim they make — organic, vegan, home compostable and similar — before Canopey assigns its accreditations, an approach the company positions as a response to greenwashing in mainstream retail.

A central feature is the Canopey Impact Calculator, which presents per-product figures for carbon emissions, water waste and plastic waste saved relative to a mainstream equivalent, allowing customers to track cumulative impact over time. Product pages display sustainability labels and certifications, and shoppers can filter by criteria such as vegan, plastic-free or Fairtrade. The platform also carries educational content, including "swap" pages that let customers compare a conventional product with greener alternatives available to buy, and gamification elements built around community impact statistics. The company has stated an ambition to extend beyond products into daily activities, travel and experiences by 2028.