Cachet

Cachet is a Tallinn, Estonia-based insurance technology company serving the platform economy. It operates a single insurance platform through which digital platforms, fleet operators and individual platform workers can access coverage that adapts to how vehicles and workers are actually used. Product lines described by the company include motor insurance for ride-hailing drivers and regular consumers, delivery rider insurance covering personal injury, property damage, accidents and medical expenses, third-party liability, micro-mobility insurance, and personal health and accident coverage; gig-focused benefits extend to parental and compassionate leave. The platform also handles policy distribution, localisation, reporting and claims management in one system.

The company frames its offering as "adaptive insurance": building on usage-based pricing by adding analytics and automation intended to manage risk continuously rather than only price it. Its Risk Control and Preventative Toolkit components use data collection, predictive modelling and behavioural analytics to flag transient risk factors (such as adverse weather windows), risk hotspots derived from location and time analysis, and driver conduct scores, with recommendations such as reducing fleet speed limits, rerouting vehicles, driver coaching or temporary restrictions.

Cachet addresses the data fragmentation that makes platform workers hard to underwrite: because a worker's employment-related data is spread across multiple apps, the company aggregates cross-platform data to build a picture of work patterns, enabling insurers to price and structure policies around real work hours.

Founding story

Cachet was founded in 2018 by Hedi Mardisoo and Kalle Palling, with Mardisoo serving as CEO.

Business model

Cachet sits between digital platforms, fleet operators and insurance carriers, distributing and administering insurance programmes under its own insurance distribution licence, which has been passported to most EU countries. It works with insurance underwriters who provide the underlying capacity, and integrates with platforms to embed coverage into their operations.

Traction

Cachet reports more than 145 million trips covered, over 50,000 tasks handled, more than 250,000 vehicles and people insured, and over 50 platform partners. As of 2022 it worked with more than 12 insurance underwriters, including Allianz, PZU and VIG Group, and with platforms including Bolt, Uber, Upsteam, Citybee and Cleanify; case studies cover Arval, Taskrabbit, Bolt, RW Rent and ElectriGo.

Latest developments

Cachet markets an adaptive insurance platform with risk-control and loss-prevention tooling across micromobility, gig work and car-sharing, publishes customer case studies including Arval, Taskrabbit, Bolt, RW Rent and ElectriGo, and has issued a guide on changing autonomous vehicle regulations.