Business & Pleasure Co.

Business & Pleasure Co. is a lifestyle brand that designs and sells luxury outdoor and beach products rooted in vintage aesthetics. The range spans umbrellas (including the commercial-grade Resort Market Umbrella and patio umbrellas), umbrella bases and caster wheel sets, beach and dining chairs, sun loungers, sofas and love seats, tables, bar carts, cushions and covers, coolers and cooler bags, insulated drinkware, towels, beach bags, pool floats, planters and apparel. Products are organized into named collections such as WES, Al Fresco, Waterhouse and Contini, alongside beach, pool and home departments.

The brand describes its aesthetic as mid-century, Coney-Island-of-the-1950s nostalgia combined with modern ease of use, marketed under the phrase "Outdoor Nostalgia". Design emphasis is placed on beauty, functionality and sustainability: SPF-rated parasols, weather-resistant hardwood frames, coated canopies, collapsible and foldable formats to reduce packaging, custom-made components rather than standard molds and hinges, and efforts to remove plastics from products and packaging. Manufacturing is spread across multiple factories with custom tooling per component.

Pricing spans low-cost accessories (a $29 ice pack, $89 cooler bag) to furniture and umbrellas in the $500–$3,000 range, with the Resort Market Umbrella listed at $1,799–$2,899 depending on fabric and configuration and a stated highest sale-collection price of $3,298.

Founding story

Co-founders Ollie Edwards and Lachlan Leckie met roughly eight years before starting the company, when Leckie was touring Australia in a band. Leckie later learned umbrella manufacturing in the basement of what Edwards describes as Australia's last handmade parasol craftsman; after surveying the existing market, Edwards joined him. Edwards had previously spent over ten years as a buyer for e-commerce fashion retailers. The company describes its origin as two Australian friends traveling frequently across the Pacific after meeting Californian partners, launching what began as a custom high-end umbrella passion project.

Business model

Consumer products brand selling branded outdoor and beach goods. Historically direct-to-consumer via its own e-commerce site and physical retail stores, now also building a wholesale network of retailers and supplying hospitality properties, plus a licensed Margaritaville product line distributed through national retailers and Amazon.

Product sales through owned e-commerce and retail stores, wholesale accounts, trade/hospitality contracts, and a licensed Margaritaville line; the site also offers a loyalty points program.

Traction

Over 400 retail partners globally as of March 2025, hospitality partnerships with Four Seasons, Belmond, The Colony Hotel and Soho House, two owned retail locations, and a sale collection listing 207 products across beach and home departments.

Latest developments

In March 2025 the company completed a $16 million minority growth equity investment led by Silas Capital, earmarked for trade and hospitality sales expansion, direct-to-consumer brand marketing and e-commerce hiring, additional retail locations, and growth of the licensed Margaritaville program. Recent commercial activity includes a collaboration with model and designer Elsa Hosk and new collections including WES and Contini.