Business Insider
New York, US · Founded 2007 · Delaware corporation · 12 known investors
Business Insider is an online news and media publication covering business, technology, finance, and related topics, including coverage of the AI industry.
Also known as BI · Business Insider · Insider · Markets Insider
Founders & leadership
Business Insider was founded in 2007 by HENRY BLODGET.
Board
Investors · 12
Funding
SEC filings, press & company announcements$36.9M disclosed across 2 of 3 rounds · 2014–2026
- Undisclosed amountSeries AAug 2026
Committed Capital (lead), Lightspeed Venture Partners (lead)
Source ↗
▶$25MraisedFeb 2015 · 6 investors · OtherRule 506(b)
- JULIE HANSENExecutive Officer
- JAMES D. ROBINSONDirector
- HENRY BLODGETExecutive Officer, Director
- KEVIN RYANDirector
- DWIGHT MERRIMANDirector
- GORDON CROVITZDirector
- Offering amount
- $25M
- Amount sold
- $25M
- Minimum investment
- $1
- First sale
- Jan 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$11.9MraisedMar 2014 · 10 investors · OtherRule 506(b)
- Dwight MerrimanDirector
- Kevin RyanDirector
- Gordon CrovitzDirector
- Julie HansenExecutive Officer
- Henry BlodgettExecutive Officer, Director
- Stuart EllmanDirector
- Offering amount
- $11.9M
- Amount sold
- $11.9M
- First sale
- Feb 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Business Insider is an online news publication that produces daily reporting and commentary across business, technology, finance, markets, the economy, media, and general-interest lifestyle topics. Its content is distributed through insider.com and businessinsider.com, which share the same editorial front page, and through a dedicated markets vertical at markets.businessinsider.com that combines news with real-time quotes, charts, and data on stocks, indices, bonds, currencies, commodities, and ETFs, along with an earnings calendar.
Editorial output is organized into recurring sections and franchises, including Top Stories, The Latest (a reverse-chronological feed), News, Business, Markets, AI, Data Centers, Inside Business, Power Hours (executive routines), Cost of the City, Style & Success, Trader Joe's Diaries, and "Great reads" long-form features. Coverage mixes breaking and enterprise news — for example, exclusive reporting on venture funding talks at AI startups such as EliseAI and Generalist AI, litigation involving WPP, hedge fund and market commentary, and consumer, retail, travel, and health service journalism. Article pages carry bylines with author biographies and secure-tipline contact details, reader comments, newsletter follow/alert sign-ups, a subscription offer, and a games product ("BI Games"). The site states that its journalism has received awards including the Pulitzer Prize, Scripps Howard Award, Murrow Award, and SABEW recognition.
Business model
Business Insider operates as a digital publisher, producing news and feature content on its owned websites. The sites show a paid subscription offer, email newsletters requiring sign-up, sponsored/promoted-style modules, and an interactive games product, but the sources do not detail the relative contribution of these lines.
Sources indicate a consumer subscription offering ("Subscribe") and email newsletter sign-ups on Business Insider properties; no revenue figures or breakdowns are disclosed in the material provided.
Traction
The provided sources contain no audience, traffic, subscriber, or financial metrics for Business Insider; observable activity consists of a high daily publishing cadence, with numerous items time-stamped on 2026-08-21.
Latest developments
As of 2026-08-21 the sites were publishing actively, including exclusive reports on EliseAI's talks to raise at a $3.7 billion valuation (published 2026-08-17) and Generalist AI's talks to raise at a $3 billion valuation (published 2026-07-29), plus a page detailing awards and recognition for its journalism (2026-08-21).
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Business Insider positions itself as a general-interest business and technology news outlet that breaks exclusives on private-company financings and corporate disputes, and it cites awards including the Pulitzer Prize, Scripps Howard Award, Murrow Award, and SABEW as recognition of its journalism.
The material highlights exclusive scoops (e.g., AI startup funding rounds and litigation documents obtained by the newsroom), a dedicated real-time markets data vertical alongside editorial coverage, and beat-level specialization such as reporters covering physical AI and robotics.
Technology
The sources describe consumer web publishing features rather than proprietary technology: article listen/audio playback, save-for-later, author-follow email alerts, comment threads, share tools, real-time market data widgets on the markets vertical, and browser-based games.
Go-to-market
Distribution is direct-to-consumer through its web properties (insider.com, businessinsider.com, and the markets.businessinsider.com data-and-news vertical), supported by newsletters and per-author follow alerts, social sharing tools (Facebook, X, LinkedIn, WhatsApp, Bluesky, Threads), reader comments, and a subscription prompt.
General business, technology, finance, and markets readers, including investors, executives, professionals, and consumers interested in careers, personal finance, retail, travel, and lifestyle topics.
Geography
Headquartered in New York, US (internal data). Coverage is primarily US-focused with international reporting on Japan, France, Indonesia, Iran, and global markets; staff are also based in San Francisco.
History
The sources provided do not describe the company's founding or corporate history; they reflect only the current state of its publications.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through Business Insider went on to found or lead other companies.
Competitors · 1
by search overlapCompanies competing with Business Insider for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsA Business Insider page states its journalism has won awards including the Pulitzer Prize, the Scripps Howard Award, the Murrow Award, and SABEW recognition.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
AI proptech startup EliseAI is in talks to raise a new funding round at a $3.7 billion valuation - Business Insider — TradingView Newstradingview.com · Aug 2026▸Research sources · 8
primary sources listed
- Business Insiderinsider.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Business Insider do?
- Business Insider is a digital news publisher covering business, technology, markets, and the economy.
- Who founded Business Insider?
- Business Insider was founded by HENRY BLODGET in 2007.
- Who are Business Insider's investors?
- Business Insider's investors include AlleyCorp, Bezos Expeditions, IVP (Institutional Venture Partners), RRE Ventures, 8VC, Andreessen Horowitz, Belief Capital, Bessemer Venture Partners and 4 more.
- How much funding has Business Insider raised?
- Business Insider has disclosed $36.9M raised across 2 of its 3 known rounds.
- Where is Business Insider headquartered?
- Business Insider is headquartered in New York, US.