Busha

Busha is a Nigerian digital asset platform headquartered in Lagos that operates a consumer mobile app and exchange for buying, selling and converting Bitcoin, Ethereum, USDT and more than 70 other digital assets at local rates. The company describes itself as an SEC-licensed digital asset exchange and, according to secondary coverage, was the first digital asset service provider to receive a provisional license from Nigeria's Securities and Exchange Commission. The platform supports instant local funding through named bank accounts, payouts directly to bank accounts or mobile wallets, and automated trading tools such as recurring buys and limit orders.

Beyond trading, Busha offers optional yield features advertised at up to 18% annual interest on eligible digital assets, with risk disclosure and no guaranteed returns, and collateral-based borrowing delivered in partnership with licensed financial institutions so users can access liquidity without selling holdings. A "Go Global" product set includes a USD account, virtual and physical debit cards fundable with local currency or crypto, bill payments, airtime and shopping vouchers, and cashback paid in Naira. The company advertises 24/7 human customer support and enterprise-grade security. Busha also runs a consumer education site, learn.busha.co, covering cryptocurrency and blockchain basics.

Secondary coverage describes a January 2026 brand refresh in which Busha repositioned from a crypto-focused exchange to a broader digital money app, adding local-currency savings and asset-backed loans, with a phased rollout beginning in Nigeria and planned expansion into further emerging markets.

Founding story

Secondary coverage reports that Busha was founded in 2019 in Lagos by Michael Adeyeri (CEO) and Moyosore Sodipo (COO) together with Adeoye Ojo, Olaoluwa Samuel-Biyi and Babafemi Lawal, motivated by financial exclusion in emerging markets, inflation eroding savings and the cost and slowness of cross-border payments. One account describes Adeyeri and Sodipo as early employees of the e-commerce company Jumia before starting Busha.

Business model

Busha operates a consumer-facing digital asset exchange and money app, monetizing trading of 70+ cryptocurrencies alongside adjacent financial products including interest-bearing savings on eligible digital assets, collateral-backed loans provided with licensed partners, USD accounts, virtual and physical debit cards, bill payments and voucher purchases. It also serves businesses, with stablecoin infrastructure positioned for treasury management, payments and cross-border transactions.

Revenue is associated with digital asset trading and conversion at local rates, card and USD account spending, and adjacent financial services such as savings, lending and bill payment/voucher transactions; the company advertises low fees.

Traction

The company reports more than 1 million users and hundreds of business customers, with app store ratings of 4.6 stars across 5,000+ App Store reviews and 4.5 stars across 11,000+ Google Play reviews. Secondary coverage states that by late 2021 Busha had over 200,000 registered users and had facilitated 1.5 million trades since launch.

Latest developments

A January 2026 brand refresh repositioned Busha as a digital money app, with a redesigned mobile application, a new logo, local-currency savings with interest, and asset-backed loans starting with crypto collateral, rolled out in phases from Nigeria.