Bubblehouse
30 employees on LinkedIn · 14 known investors
Bubblehouse builds integrated loyalty systems that combine technology, campaigns, and reward models to drive customer retention and revenue growth for brands.
Also known as Bubblehouse Inc.
Founders & leadership
Investors · 14
Also in the syndicate · 9
Company profile
researched Aug 2026Bubblehouse operates a customer loyalty and rewards platform sold to consumer brands. Its product set covers a configurable points engine (earning and redemption rules, points at checkout, on subscriptions and per product, and redemption into gift cards from a network of more than 1,500 retailers), tiered and paid memberships with perks such as points multipliers, member-only pricing and tier-gated products, fraud-protected give-and-get referral flows with rewards paid as coupons, gift cards or cash via PayPal and Venmo, gamified mechanics including achievements, voting and quizzes, subscription-linked milestone rewards, and omnichannel loyalty that maintains a single customer identity and points ledger across DTC, retail and third-party channels using AI receipt upload, mobile wallet passes, POS integration and location-based push offers.
The company markets solutions by vertical: DTC and ecommerce, fashion and in-store, CPG and retail, B2B (manufacturers, wholesalers, service providers) and finance (banks, insurance, pension, wealth management). It advertises native integration with more than 100 partners, including Shopify Plus, BigCommerce, Magento, WooCommerce, Salesforce Commerce Cloud, Commerce Tools, Klaviyo, Attentive, Mailchimp, Listrak, Ometria, Gorgias, Gladly, Recharge, Stay Ai, Skio, Loop, Ordergroove, Tapcart, Rebuy, Triple Whale, Judge.me, Bazaarvoice, Trustpilot and Fuego, and publishes public API documentation.
Bubblehouse originally launched in a different market: a third-party profile and 2021-2022 press describe it as a social NFT marketplace that let mainstream users buy, mint and trade NFTs without crypto expertise, using automatically provisioned wallets and credit-card or crypto payment on Ethereum and Polygon. The sources available do not describe when or how the company transitioned from that marketplace to its current loyalty software business.
Founding story
Bubblehouse was co-founded by Rohan Sinha, who described the original motivation as building a platform that made digital ownership and Web3 accessible and valuable to mainstream creators and collectors rather than only to crypto-native users.
Business model
B2B software sold to consumer brands and retailers, presented as a loyalty and referrals system that brands configure and deploy on their own storefronts and in-store channels. Go-to-market on the site is demo-led with self-serve positioning and deep Shopify integration, supplemented by a customer success team and a partner directory. During its earlier NFT marketplace phase the company described its business model as a platform fee on transactions.
Sources do not state pricing. In its earlier NFT marketplace phase Bubblehouse said it charged a platform fee on transactions. A third-party profile estimates current annual revenue between $10M and $25M, which is an estimate rather than a disclosed figure.
Traction
The company publishes more than twenty customer case studies citing outcomes such as a 136% increase in member LTV at MaryRuth Organics, 90% at Eberjey, 40% at Topicals within two months, 26% of revenue from loyalty members at BLAKELY, 440% increase in redemption-driven revenue at American Girl, 48% of sales through loyalty at Green People, and ROI figures ranging from 4.3x to 762x. These figures are self-reported by the vendor. A third-party profile lists roughly 24 employees as of June 2026 and estimated revenue of $10M-$25M. Earlier traction figures from the NFT phase include over 500,000 NFTs collected in two months and over 100,000 beta users as of May 2022.
Latest developments
As of 2026 the site promotes a State of Loyalty 2026 report, a MaryRuth Organics omnichannel case study built with Fuego, an American Girl loyalty modernization spanning ecommerce and retail, and a competitive comparison article against TrueLoyal.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned as a loyalty and referrals platform for mid-market and larger consumer brands, with published customer case studies spanning beauty, supplements, apparel, food and beverage, and toys. The company's own comparison content frames it against TrueLoyal as self-serve with deep Shopify integration versus TrueLoyal's managed services and community model. A third-party profile lists NFT marketplaces such as OpenSea, Rarible, ZORA, Foundation, MakersPlace and Nifty Gateway Studio as similar companies, reflecting the company's earlier business.
Marketing emphasizes a single loyalty identity and points ledger spanning DTC, retail and third-party channels, AI receipt scanning for purchases made at third-party retailers, subscription-platform integrations for milestone rewards, gamified engagement mechanics used for segmentation, fraud controls on referrals via IP and cookie validation, and a breadth of more than 100 native integrations plus an open API.
Technology
Web platform with published API documentation and webhooks for custom behaviors; features include an AI receipt-upload capability for third-party retail purchases, mobile wallet passes, POS integration and location-based push notifications. A third-party profile characterizes the platform as AI-native and lists a web technology stack including Vue.js, jsDelivr, DNSimple, Google Workspace, Google Fonts API, HTTP/3, Google Analytics and Cowboy.
Go-to-market
Direct sales through a 'book a demo' motion supported by case studies, comparison articles, blog posts, guides and reports such as The State of Loyalty 2026, plus a partner directory and agency/technology partners referenced in joint case studies (for example Fuego, YOCTO, Flowium, Blubolt and Loop).
Consumer brands and retailers, including DTC and ecommerce companies, fashion and in-store retailers, CPG, food and beverage, wellness, beauty and personal care brands, B2B manufacturers, wholesalers and service providers, and financial services firms. Named customers in sources include MaryRuth Organics, American Girl, Eberjey, Topicals, MegaFood, BLAKELY, ONE/SIZE, J.Lindeberg, Boujee Hippie, Upway, Legendairy Milk, Green People, Because, Slumber, Hat Club, Patchology, Kazoo, So Avant Garde, Madrinas, Spacegoods, and, per a third-party profile, Old Spice, Lemme, Mattel and Everyday Dose.
Geography
Headquartered in New York, New York, United States, with employees reported across three continents (North America, Europe and Asia). The company said in 2022 that it worked remotely.
History
Bubblehouse announced $4 million in pre-seed funding in September 2021 led by Third Kind VC, with SV Angel, Watertower Ventures and Soma Capital. In February 2022 it partnered with fashion designers Altuzarra, Markarian and Vaquera on NFTs debuted at New York and Paris Fashion Weeks, and worked with Groot Hospitality on an NFT-exclusive dessert launch for Komodo Miami. In May 2022 it announced an approximately $9 million seed round led by Cassius Family, bringing total funding to $13 million per the co-founder, and reported over 500,000 NFTs collected in two months and over 100,000 beta marketplace users. By 2026 the company's website and third-party profiles describe it exclusively as a loyalty and rewards platform for consumer brands, with published case studies and a State of Loyalty 2026 report.
Risks & controversies
The available sources do not document controversies. Notable gaps and risks for diligence include the unexplained pivot from an NFT marketplace to loyalty software, reliance on vendor-published performance statistics with no independent verification, no disclosed funding after the May 2022 seed round, and inconsistent third-party data (one profile records total funding of $9M and a last round dated December 2021, conflicting with the co-founder's statement of $13M total and press dates of September 2021 and May 2022).
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlap
Companies competing with Bubblehouse for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 6
launches, deals, and filingsBubblehouse partnered with American Girl to unify its loyalty experience across ecommerce and retail; the case study cites a 440% increase in revenue driven through redemption and a tripled participation rate.
Case study describing MaryRuth Organics using Bubblehouse together with Fuego to build an omnichannel loyalty engine.
Seed round of approximately $9 million led by Cassius Family, with Third Kind VC, SV Angel, Kima Ventures, Watertower Ventures and Ocho Capital, plus angel investors including Steve Aoki, David Guetta, Vivi Nevo, Moonpay co-founder Ivan Soto-Wright, GoPuff co-founders Rafael Ilishayev and Yakir Gola, Highsnobiety founder David Fischer, David Grutman and Sweetgreen CEO Jonathan Neman. Cofounder Rohan Sinha said the round brought total funding raised to $13M.
$9M source ↗
Bubblehouse partnered with fashion labels Altuzarra, Markarian and Vaquera to launch their first NFTs during New York and Paris Fashion Weeks, distributing limited-edition NFTs to show guests via on-site QR codes.
Bubblehouse worked with Groot Hospitality (Swan, Papi Steak, LIV) to launch the group's first NFT-exclusive dessert for Komodo Miami, which the company said sold out within minutes.
NFT marketplace Bubblehouse announced $4 million in pre-seed funding led by Third Kind VC, with participation from SV Angel, Watertower Ventures, Soma Capital and other angels.
$4M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Bubblehousebubblehouse.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Bubblehouse do?
- Bubblehouse is a New York-based loyalty, rewards and referrals platform for ecommerce and retail brands.
- Who founded Bubblehouse?
- Bubblehouse was founded by Rohan Sinha, Brian Mao.
- Who are Bubblehouse's investors?
- Bubblehouse's investors include Kima Ventures, Cassius Family, Soma Capital, SV Angel, Watertower Ventures Management, Llc.