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Brizi
Techstars '17Toronto, CA · Founded 2016 · 3 known investors
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AMPLIFiCAM is a mobile-first platform that enables fans at live events to capture and share moments while providing venues, teams, and sponsors with engagement tools and audience insights. The platform serves professional sports teams, venue operators, brands, and agencies seeking interactive fan experiences and sponsorship activation.
Also known as AMPLIFi · AMPLIFiCAM · BriziCam
Investors · 3
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$2.5M disclosed across 1 of 2 rounds · 2018
- $2.5Mseed financingSep 2018 · 2 sources
2EP (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Sep 2026Brizi, which operates under the AMPLIFi/AMPLIFiCAM brand at brizicam.com, builds fan-engagement technology for live events. Its original product, the BriziCam, is a robotic in-arena or stadium camera that spectators control from their smartphones: a fan enters their seat and section number through a dedicated web URL (for example a sponsor-branded address), is shown a live feed of themselves, and has roughly 30 seconds to pan and zoom before taking a photo. No app download is required. A 20,000-seat venue typically houses about eight cameras. Teams, venues or sponsors apply a graphic overlay - colours, messaging and branding - to every photo shared from the event, giving the property white-label, end-to-end control of the experience.
The current AMPLIFiCAM platform is positioned as a mobile-first set of interactive fan experiences deployed in-venue and in fan zones, combined with sponsor activation placements and engagement analytics. The company markets separate offerings to teams and leagues, venue operators, brands and sponsors, and agency partners. It emphasizes light deployment requirements (no heavy infrastructure or complex installs), scaling from single events to full seasons, and collection of first-party fan data with GDPR compliance, producing fan profiles and engagement reporting used for ticketing, marketing and partnership decisions.
Earlier in its history the company described itself as an entertainment platform giving fans control of stadium cameras at concerts and sporting events, reporting users across 95 countries and corporate customers among large associations including the NBA, MLS and Grand Slam tennis.
Founding story
The company was co-founded by Anna Hu and was initially built around drone-mounted cameras that could be controlled remotely for uses such as news reporting and live-casting, marketed as the "world's first social drone" and aimed at letting people at mass gatherings take aerial selfies. It worked from the DMZ in downtown Toronto and supplied a drone to Canada Post; it also flew a UAV at a national varsity championship basketball game hosted at Ryerson University. Privacy and safety regulations on drone use limited that model's growth. Hu has said the pivot followed a lunch with a contact from the CFL, where she asked whether non-flying cameras would be more appealing - the origin of the company's move into sports entertainment.
Business model
Brizi sells a white-label fan-photo and engagement platform to sports properties, venues, brands and agencies. In its earlier drone-based phase the company described a revenue model combining leasing and licensing agreements, with brand partners paying for logo placement on the drone and on the photos it captured, and revenue shared when a sports team brought in a brand package. Fans themselves do not pay to use the product; value to customers comes from sponsor-branded activations, new digital inventory and the audience data generated when fans upload and share photos.
Customer-funded activations: teams, venues, brands and agencies pay for the branded fan-camera experience, sponsor placements and engagement reporting, with the earlier model described as a mix of leasing and licensing agreements and revenue shared between the company and sports properties when brand packages were sold. The experience is free to fans.
Traction
Reported early results include approximately 4,400 camera accesses in three hours and 842 photos captured at the Ottawa Redblacks' final home game, generating roughly 407,000 social media impressions, and nearly 7,500 photos taken and shared during the US Open, producing about 650,000 social media impressions, including a one-day Citizen sponsorship in which photos were framed with Citizen branding. Accelerator listings describe users across 95 countries and corporate customers across the NBA, MLS and Grand Slam tennis. The company lists awards including Boston Techstars, Best Event-Based Activation Finalist, Best Sponsorship Activation, First Place in Sports, Best in Innovation, Canon Visionary 2019, and Leading Innovators for Live Experience Technology 2026.
Latest developments
The company now operates publicly as AMPLIFi/AMPLIFiCAM, marketing in-venue and fan-zone products, sponsor integration and engagement analytics, and citing recognition as Leading Innovators for Live Experience Technology 2026 alongside testimonials from the Mutua Madrid Open, Hexagon World Series, CF Montreal, ewz/ZSC Lions, USTA, Barclays Center, Portland Trail Blazers, Molson Coors and Wells Fargo Center.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Brizi positions itself within sports sponsorship, a business it cited as roughly $60 billion globally, arguing that the category remains dominated by in-stadium signage and digital banners and that fan-generated photos are otherwise disconnected from teams and sponsors who cannot track or monetize them. Its stated differentiator versus static inventory is interactive, measurable sponsor placements plus fan data. Executives at partner organizations have publicly described the product as combining social sharing with event technology and as a source of real-time in-venue engagement metrics.
Distinguishing elements cited by the company and press: no app download - access through a dedicated web URL so fan behaviour does not have to change; direct fan control of professional-grade venue cameras rather than producer-controlled kiss-cam footage; white-label overlays giving sponsors instantaneous end-to-end control of branding; measurable engagement reporting and first-party fan profiles instead of impression-based signage; and lightweight deployment without complex installation.
Technology
The core technology is a network of remotely operable robotic cameras installed around a venue that fans steer from a browser on their phone - no app installation - using seat and section input to aim the nearest camera, with a live preview, a short control window for pan and zoom, and capture of ultra-high-resolution images. Photos are automatically branded with configurable graphic overlays uploaded by the team or sponsor. The platform layers sponsor integrations into these fan moments and captures first-party engagement data, including demographic and social-profile information collected when fans upload and share, with GDPR compliance described as built in.
Go-to-market
The company sells directly to sports properties, venues, brands and agency partners, with the platform also offered through sponsors who fund activations (for example a dedicated sponsor-branded URL such as BudweiserCam.com). It emphasizes fast deployment without heavy infrastructure and scaling from single events to full seasons and global activations. Participation in accelerators and university ecosystems - Creative Destruction Lab Toronto, University of Toronto Entrepreneurship, and a Boston Techstars recognition - supported early visibility, alongside award recognition in sponsorship and event-activation categories.
Professional teams and leagues, venue and arena operators, brands and sponsors, and agencies running client activations at live events. Named customers and partners cited by the company include the Mutua Madrid Open, Hexagon World Series (Hexagon Cup), CF Montreal, ewz with the ZSC Lions, the USTA (US Open), Barclays Center arena technology, the Portland Trail Blazers, Molson Coors around the World Junior Championships, and Wells Fargo Center. Earlier descriptions cite corporate customers across the NBA, MLS and Grand Slam tennis.
Geography
Headquartered in Toronto, Ontario (171 E Liberty St, Unit 274, Toronto, ON M6K 3E7). Deployments and partnerships span North America (Ottawa Redblacks, Portland Trail Blazers, US Open, Barclays Center, Wells Fargo Center, CF Montreal, World Junior Championships), Europe (Mutua Madrid Open, Hexagon Cup, ZSC Lions in Switzerland) and Oceania (ASB Classic in New Zealand), with earlier stated relationships in Australia and New Zealand and stated expansion intentions toward Europe and Asia.
History
Brizi was roughly two and a half years old as of September 2016, having adopted its stadium-camera business model in October 2015 after an earlier drone-camera phase covered in 2015 press. Its first sports partnership was with the CFL's Ottawa Redblacks at the team's final home game in November, followed by activations with the NBA's Portland Trail Blazers during the playoffs, the ASB Classic tennis tournament in New Zealand, and the US Open. The company took part in the Creative Destruction Lab Toronto Prime stream in the 2017/18 cohort year and is listed as a University of Toronto Entrepreneurship startup. It now operates under the AMPLIFi/AMPLIFiCAM brand.
Risks & controversies
The company's original drone-camera business was constrained by privacy and safety regulations around unmanned aerial vehicles, which the co-founder said prevented it from scaling and prompted the pivot to fixed stadium cameras. The model depends on collecting fan demographic and social data at upload, which the company now frames around GDPR compliance. As a small venture selling to large sports properties, early coverage noted it lacked direct access to the world's top brands.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 7
launches, deals, and filingsListed among the company's awards and recognition.
Brizi appears in the CDL-Toronto Prime stream for the 2017/18 cohort year.
Following the Redblacks deployment, Brizi partnered with the NBA's Portland Trail Blazers during the playoffs and with the New Zealand-based ASB Classic tennis tournament.
During the US Open tennis championship, official timekeeper Citizen sponsored the BriziCam for one day, with fan photos framed by a Citizen-branded watch outline; nearly 7,500 photos were taken and shared, generating about 650,000 social media impressions.
Fans used the BriziCam at the Ottawa Redblacks' final home game; cameras were accessed roughly 4,400 times in three hours, with 842 photos captured and about 407,000 social media impressions.
Brizi provided Canada Post with a drone as part of an effort by the postal service to present itself as innovative.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Brizibrizicam.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Brizi do?
- Toronto company behind AMPLIFiCAM, a fan-controlled in-venue camera and mobile engagement platform for live sports events.
- Who are Brizi's investors?
- Brizi's investors include Lightyear, Techstars.
- How much funding has Brizi raised?
- Brizi has disclosed $2.5M raised across 1 of its 2 known rounds.
- Where is Brizi headquartered?
- Brizi is headquartered in Toronto, CA.