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Bridgify
AcquiredTechstars '20Tel Aviv, IL · Founded 2019 · 28 employees on LinkedIn · 1 known investors
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Bridgify provides an experiences technology platform that aggregates over 1 million tours, activities, and attractions across 180 countries, enabling travel brands, banks, fintechs, and loyalty programs to distribute experiences through a single integration. The platform offers an API, white-label marketplace, and AI itinerary planner for embedding travel commerce and bookings into partner products.
Also known as Bridgify
Founders & leadership
Bridgify was founded in 2019 by Yaniv Green.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Bridgify is an experiences technology infrastructure company that lets travel brands, banks, fintechs, loyalty programs and super-apps distribute tours, activities and attractions through a single integration. Partners gain access to more than one million bookable experiences across 180 countries, sourced from multiple global supplier networks rather than a single marketplace, which the company positions as a source of broader inventory and commercial flexibility compared with single-source experiences APIs.
The platform is delivered in three ways: an Experiences API for programmatic control, a white-label marketplace for launching branded storefronts, and an AI itinerary planner that embeds personalized trip building inside a partner product. Supporting capabilities include real-time availability and pricing, multi-currency settlement, SLAs, KYC support and white-label branding. Developer documentation covers search, booking, marketplace management, onboarding, implementation and property reports APIs.
In May 2026, HBX Group, a B2B travel technology marketplace listed on the Spanish Stock Exchange, agreed to acquire 100% of Bridgify to broaden its experiences offering and extend the use of AI across its operations; Bridgify's founders were to remain involved in the business.
Founding story
Bridgify was founded in 2019 by Amit Shamni and Yaniv Green in Israel; Shamni serves as CEO.
Business model
Bridgify supplies experiences distribution infrastructure to businesses, which embed bookable tours, activities and attractions into their own products via an API, a white-label marketplace or an AI itinerary planner, with multi-source supply aggregation, real-time availability and pricing, and multi-currency settlement handled by the platform.
Traction
The platform provides access to more than one million curated bookable experiences across 180 countries. The company employs 15 people, raised approximately $3 million from private investors and travel companies, and press coverage reports it has operated profitably since its early years.
Latest developments
On 13 May 2026, HBX Group announced an agreement to acquire 100% of Bridgify, describing it as an AI-native travel technology company focused on experiences distribution. The transaction includes €3 million in upfront consideration with the overwhelming majority deferred and contingent on future performance; Bridgify's founders are to remain involved in the business as it scales within HBX Group.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Bridgify positions itself against single-source experiences APIs by aggregating supply from multiple supplier networks. HBX Group cited the acquisition as expanding the depth and distribution capability of the experiences portfolio available through its ecosystem, which includes Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun.
Technology
An experiences infrastructure platform aggregating supply from multiple supplier networks, exposed through search, booking, marketplace management and property reports APIs, with real-time availability and pricing and multi-currency settlement. The company describes proprietary AI recommendation algorithms for matching travelers to relevant experiences and an AI itinerary planner embedded in partner products.
Go-to-market
Bridgify sells to businesses through enterprise sales and partner integrations, offering an API for partners wanting programmatic control and a white-label marketplace for partners seeking faster branded launches, supported by public API documentation and implementation and onboarding guides.
Online travel agencies and travel brands seeking inventory scale without managing many supplier contracts, banks adding experiences to card programs, loyalty programs expanding redemption categories beyond flights and hotels, and fintechs and super-apps embedding travel commerce.
Geography
Headquartered in Israel with all 15 employees based there; the platform offers experiences inventory across 180 countries. Acquirer HBX Group is present in more than 170 countries.
History
The company was founded in 2019 by Amit Shamni and Yaniv Green and built an experiences distribution and personalization platform from Israel, employing 15 people, all based in Israel. It raised approximately $3 million from private investors and travel companies and, according to press coverage, operated profitably from its early years. On 13 May 2026, HBX Group agreed to acquire the company, with an initial payment of €3 million and the majority of consideration deferred and tied to future performance; the deal could ultimately be worth hundreds of millions of dollars if performance milestones are met.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsHBX Group, a B2B travel technology marketplace listed on the Spanish Stock Exchange, signed an agreement to acquire 100% of Bridgify to expand its experiences offering and use of AI. The deal includes €3 million in upfront consideration, with the overwhelming majority of consideration deferred and contingent on future performance; Calcalist reported the deal could ultimately be worth hundreds of millions of dollars if performance milestones are met. Bridgify's founders are to remain involved in the business.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Bridgifybridgify.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Bridgify do?
- Israeli travel-tech company providing an API and white-label infrastructure for distributing tours, activities and attractions.
- Who founded Bridgify?
- Bridgify was founded by Yaniv Green in 2019.
- Who are Bridgify's investors?
- Bridgify's investors include Techstars.
- Where is Bridgify headquartered?
- Bridgify is headquartered in Tel Aviv, IL.