/Companies

Bridged Media

Techstars '21

London, GB · 2 known investors

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Bridged Media is a media consultancy that provides decision frameworks, operating systems, and measurement practices to help editorial and subscription teams scale AI capabilities across their organisations. The company works with news publishers and event organisers to establish governance, workflows, and accountability structures that turn AI from isolated tools into repeatable organisational capabilities.

Also known as Bridged

Founders & leadership

MMMaanas Mediratta
Maanas MedirattaCEO & Co-FounderMaanas Mediratta is CEO and co-founder of Bridged Media, an AI platform that works with news publishers and event organizers to integrate AI capabilities into their editorial and subscription operations through custom workflows and governance structures.
RLRishabh Lohia
Rishabh LohiaCommercial LeadCo-founder and Commercial Lead of Bridged Media, Rishabh Lohia has worked across media, technology, and management consulting, and previously co-founded an events and media business. He has led commercial strategy and teams across startups and larger organizations, with experience in revenue generation, sales efficiency, and partner relationships.

Investors · 2

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · funding news · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

Bridged Media is a London-based media technology and advisory company working with news publishers, brands and event organisers on the adoption of AI. Its original product allowed publishers to configure AI 'agents' for recurring editorial and commercial tasks — including an SEO assistant, content summary bots and a sales module that surfaces subscription offers to readers at appropriate moments. The tools were deployed through a single line of code, managed from an online dashboard, and could be connected to an existing CRM or content management system. The platform supported 20 languages as of September 2024, and the company was working on proprietary small language models to underpin individual agents.

The company has since described itself as transitioning from an AI platform to a media thinktank, offering decision frameworks, operating systems and measurement practices intended to move AI from isolated tools to repeatable organisational capabilities. Its methodology, the 3P+ framework, covers Plan (auditing AI initiatives, mapping governance, aligning AI goals with editorial and revenue KPIs, assigning ownership), Play (controlled deployment in editorial and audience workflows with human oversight and at-the-point-of-use training), Prove (a four-lens KPI model measuring business impact, efficiency, adoption and trust) and Scale (codifying playbooks, transferring knowledge internally and embedding AI into daily operations). The company publishes a handbook and has released an open-source library of AI agents developed with more than 100 news publishers.

Bridged Media states that its work with news publishers led it to the events industry, where it offers AI-native tools for conferences, trade shows and media events covering attendee engagement, sponsor ROI and personalised content.

Founding story

Bridged Media is the second startup of co-founder and CEO Maanas Mediratta, who previously founded shared-mobility company CabAmigo and says he sold it to Indian ride-hailing company Ola in 2016. He subsequently worked as a consultant on the technology side of the media industry, where he observed an imbalance of power between publishers and platforms such as Meta, which repeatedly changed the targets publishers had to meet to build and maintain audiences. Seeing an opportunity to level the playing field in media's access to technology, Mediratta and his co-founders started with a news app in 2021 before pivoting to business-to-business tools for publishers.

Business model

Bridged Media sells to media organisations directly. In its platform phase it operated a self-service SaaS model: a no-commitment demo, a three-month pilot in which agents were tested and fine-tuned for a customer's needs to establish return on investment, followed by paid subscriptions to the agents that delivered the most value, priced from £749 per month and from £1,999 per month depending on the offering. The company has since positioned itself as a thinktank and implementation partner, providing frameworks, operating models and hands-on adoption support alongside client teams, plus an events-industry product.

Recurring monthly subscriptions to AI agents, with packages reported from £749 per month and from £1,999 per month depending on the offering, preceded by a paid-conversion pilot phase; the thinktank positioning implies advisory and implementation engagements alongside the events platform.

Traction

More than 30 publishers were regularly using the platform as of September 2024, after a 2023 development year and a 2024 launch. The company's site cites more than 100 news publishers and more than 40 brands served, an open-source agent library contributed to by 100+ publishers, and a leadership team with 60+ combined years of industry experience. The EU-Startups directory lists total funding between €100K and €500K, and the Techstars job board lists the company at seed stage with 11-50 employees.

Latest developments

The company has announced a thinktank approach, publishing the 3P+ framework and an accompanying handbook, releasing an open-source AI agent library built with over 100 news publishers, and launching a separate events platform with AI-native tools for conferences, trade shows and media events. Site metrics cite more than 100 news publishers and more than 40 brands served, and co-founder Maanas Mediratta is described as having been named Agentic AI CEO of the Year.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

An early-stage UK company listed at seed stage by the Techstars job board, profiled by PreSeed Now as an early-stage UK B2B startup, and listed in the EU-Startups directory with total funding between €100K and €500K. It serves a publisher market characterised in coverage as under pressure from lower advertising revenue, where few companies have the resources to build their own AI tools.

The company positions its offering around organisational design — ownership, governance and operating models — rather than technology deployment, arguing that scaling AI is primarily an operational challenge and that its role is that of an implementation partner focused on adoption and long-term optimisation rather than a technology vendor. It emphasises that its 3P+ framework was derived from field work with more than 100 news publishers, and it has open-sourced an agent library built with the industry. In its platform phase, the pitch centred on giving publishers specialist AI tools without the cost of building them, integrating with existing stacks via a single line of code and no technical sprints.

Technology

A configurable AI agent platform integrated via a single line of code and administered through an online dashboard, connecting to a customer's existing CRM or content management system. Agents include an SEO assistant, content summarisation bots and a subscription sales module. The platform supported 20 languages and the company was developing proprietary small language models to underpin each agent. An open-source library of AI agents (bridged-agents) has been released, alongside the 3P+ framework and a four-lens KPI model for measuring business impact, efficiency, adoption and trust.

Go-to-market

Direct sales supported by distribution partnerships with FT Strategies, the Financial Times' media consulting arm, and a project with Quested Consulting. The funnel began with a no-commitment demo, moved to a three-month pilot to identify the highest-ROI agents, and converted into paid subscriptions. Current channels include an events platform, a downloadable handbook, an open-source agent knowledge base and demo bookings.

News publishers and digital publishers, particularly editorial, audience and subscription teams; brands; and, more recently, event organisers running conferences, trade shows and media events. The company has also reported interest from retail and education as adjacent markets.

Geography

Headquartered in London, with locations listed including Kings Cross and Mile End in London, Barcelona and Sant Celoni in Spain, and Harju County in Estonia. The company reports working with news publishers globally and has had inbound interest from Europe, Asia and South America; business development was focused primarily on Europe while exploring the US market.

History

The company was founded in 2020 and is based in London, with locations also listed in Barcelona and Estonia. Its first product was a news app, which took the founders into the Techstars London programme in 2021. The team concluded that a consumer news experience did not serve its stated mission of levelling the playing field between publishers and large platforms, and pivoted to a B2B model aimed at publishers. An earlier positioning described the company as a SaaS tool letting purpose-driven publishers embed SDG-driven social actions into their content via a single line of code. After roughly 400 experiments, the team settled on an AI agent platform, used 2023 as a development year and launched in 2024. Subsequently the company repositioned again, from AI platform to media thinktank, and identified the events industry as its product-market fit.

Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Brands servedJan 202640 brands
Headcount rangeJan 202411-50 employees
Languages supportedSep 202420 languages
News publishers worked withJan 2026100 publishers
Publishers regularly using the platformSep 202430 publishers
StageJan 2024Seed
Total funding (range)Jan 2024Between €100K and €500K

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 2

Companies working in the same space as Bridged Media.

Timeline · 6

launches, deals, and filings
Jan 2026
Maanas Mediratta named Agentic AI CEO of the Year

Company site states co-founder Maanas Mediratta was named Agentic AI CEO of the Year.

source ↗

Jan 2026
Repositioning as a media thinktank and launch of open-source AI agent library

The company announced a transition from AI platform to media thinktank, published the 3P+ framework and handbook, released an open-source library of AI agents developed with more than 100 news publishers, and introduced an events-industry platform.

source ↗

Sep 2024
Distribution partnership via project with Quested Consulting

Bridged Media reported a second distribution partnership through a project with Quested Consulting.

source ↗

Sep 2024
Distribution partnership with FT Strategies

Bridged Media reported a distribution partnership with FT Strategies, the Financial Times' media consulting arm.

source ↗

Jan 2024
Commercial launch of AI agent platform for publishers

After using 2023 as a development year, Bridged Media launched its AI agent offering for publishers in 2024; more than 30 publishers were reported to be using the platform regularly by September 2024.

source ↗

Jan 2021
Joined Techstars London programme

Maanas Mediratta and co-founders initially worked on a news app that was accepted into the Techstars London programme in 2021, before pivoting to a B2B publisher-focused approach.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 7

primary sources listed

7 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Bridged Media do?
London-based media thinktank and AI platform helping news publishers, brands and event organisers adopt and scale AI.
Who founded Bridged Media?
Bridged Media was founded by Maanas Mediratta.
Who are Bridged Media's investors?
Bridged Media's investors include BY Venture Partners, Techstars.
Where is Bridged Media headquartered?
Bridged Media is headquartered in London, GB.