Fundraising Fox

Brella

Los Angeles, US · 4 known investors

Brella operates childcare and early education centers offering flexible, part-time and full-time scheduling for families with infants and young children. It serves parents in the Los Angeles area with teacher-led care, play-based learning, and guidance on feeding, sleep, and developmental milestones.

Also known as Brella Space

Founders & leadership

DW
Darien Williams
MW
Melanie Wolff

Investors · 4

Company profile

researched Aug 2026

Brella is a Los Angeles-based child care provider offering care and early education for children from 3 months to 6 years old, spanning infant and toddler, preschool, and Pre-K programs. Its defining feature is flexible scheduling: families choose full-time, part-time, or on-demand hours, can change or cancel bookings, and are not required to sign long-term contracts or pay enrollment fees or deposits. Meals, diapers, and additional support are included in the price.

The service is managed through a mobile app, where families create a profile, record details such as allergies and separation history, designate authorized pick-ups, and manage schedules and billing. Brella positions its centers as a network: enrolled families may schedule at any Brella location. Centers are listed in Playa Vista, Pasadena, and Hollywood, with a Newport Beach site announced as opening in the fall.

Programming is built around a play-based, research-backed curriculum described as designed with guidance from Ivy League experts, covering language, early math and science, art and STEM, music and movement, dramatic play, early literacy and writing, and Spanish language exposure woven through the day. Classrooms are organized into seven learning zones (gathering circle, innovation station, independent work area, guided activity area, cozy corner, motor zone, and dramatic play area), and the daily flow includes morning and afternoon circles, guided and small-group activities, specialist-led STEM, studio art and music sessions, meals, snacks, and rest. Brella also runs community events and parent education classes on topics including fertility, newborn care, and parenting.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Families served per weekJan 2021150 families
Infant average hourly price, first 10 hours per monthJan 2025$30
Infant hourly rate (base)Jan 2021$30
Non-teaching staffJan 20214 people
Number of investorsJan 202170 investors
Preschool average hourly price, first 10 hours per monthJan 2025$25
Preschool hourly rate (base)Jan 2021$25
TeachersJan 202120 people
Total funding raisedJan 2021$8M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 7

by search overlap
Carecom94 shared keywordsCare.com operates a marketplace that connects families with professional caregivers for childcare, senior care, pet care, and household services. The company also provides employer-sponsored family care benefits and payroll solutions for caregivers and agencies.
Wonderschool62 shared keywordsWonderschool provides a platform for early childhood educators to launch and operate in-home care businesses while connecting families to local quality childcare services.
Upwards58 shared keywordsUpwards operates a technology-driven marketplace that connects families with childcare providers and partners with government entities to offer subsidized care. The platform serves families, childcare providers, employers, and government agencies across the United States.
Brightwheel51 shared keywordsBrightwheel provides software tools for early education centers and teachers, helping them spend more time with students and engage parents in child development while supporting small business operations in the early education sector.
Daycare.com51 shared keywordsDaycare.com is an online directory that helps parents find licensed daycare and childcare centers by city or zip code, and lets childcare providers advertise their services. It also publishes resource articles for both parents and providers.
Niche22 shared keywordsNiche operates a platform that helps students and families research and compare K-12 schools, colleges, and grad schools using data, rankings, and user reviews to find schools that fit their preferences. It offers tools to organize school searches and a Direct Admissions feature that lets colleges accept students based on their Niche profile, and partners with schools to connect with prospective students.
UrbanSitter21 shared keywordsUrbanSitter operates a marketplace platform where families book childcare, tutoring, pet sitting, housekeeping, and senior care services, while caregivers access flexible job opportunities with transparent pay and client reviews.

Companies competing with Brella for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 4

launches, deals, and filings
Jan 2025
Newport Beach location announced

Brella announced an upcoming Newport Beach center offering flexible child care for infants through Pre-K, described on its site as opening in the fall.

source ↗

Oct 2021
Brella raises $5M, bringing total to $8M

Press coverage reported that Brella had raised $8 million to date across angel and seed rounds, with $5 million of that closing earlier in the month of publication. The company had about 70 investors.

$5M source ↗

Jan 2021
Plans announced for three additional Los Angeles-area centers

Following the Playa Vista opening, the founders described plans for three more centers in the greater Los Angeles area within the year, pursuing localized density rather than entering other metros.

source ↗

Jan 2019
First brick-and-mortar center opens in Playa Vista, Los Angeles

Brella opened its first physical child care center in the Playa Vista neighborhood of Los Angeles four months before the COVID-19 pandemic reached the U.S.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 8

primary sources listed
  • Brellahellobrella.com · web

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Brella do?
Brella operates flexible-schedule child care and early education centers in the Los Angeles area for children aged 3 months to 6 years.
Who founded Brella?
Brella was founded by Darien Williams, Melanie Wolff.
Who are Brella's investors?
Brella's investors include Champion Hill Ventures, Dreamers VC, Halogen Ventures Management Company Llc, Toba Capital.
Where is Brella headquartered?
Brella is headquartered in Los Angeles, US.