Breakr

Breakr operates a technology platform that connects record labels, artists and brands with social media influencers and content creators to run music and brand marketing campaigns. Founded in 2020, the company began as a marketplace where artists could have their music promoted by influencers, with search and discovery, escrow-based verification of completed placements, and payments handled on-platform. It later came out of closed beta as a self-service SaaS product underpinned by a wallet functioning as an escrow account, and by mid-2024 was positioning itself as infrastructure for direct label-to-creator and brand-to-creator relationships, with tools for analytics, payments, search and discovery, and CRM [1][3][5][7].

The platform is structured as a three-sided marketplace: creators submit profiles for consideration in campaigns; artists or labels submit music for campaigns and may pay for usage while also sharing in campaign revenue; and brands search for influencers using roughly 40 data points (language, audio location, interest types and others), review past content and engagement rates, and run diagnostics for brand safety and fake followers [3]. Breakr's stated aim is to make influencer marketing programmatic, comparable to online advertising buying, and it has said it intends to extend beyond music into film and television [2][3].

More recently, the company's own site presents Breakr as an operating system for creator-marketing agencies, teams and networks, offering white-label infrastructure to build a creator network, real-time creator payments via BreakrPay, receivables underwriting so agencies are not out-of-pocket on creator payouts, working capital to bridge net-30/60 brand payment terms, creator discovery, CRM, a campaign builder and sales dashboard, automated invoicing/AR/AP, tax forms and reconciliation, and campaign analytics [0].