BREAKOUT
1 known investors
Malaysian operator of themed escape rooms and live-actor spy games in Kuala Lumpur, Petaling Jaya and Melaka.
Also known as Breakout Escape Room · Breakout Malaysia
Investors · 1
Company profile
researched Aug 2026BREAKOUT is a Malaysian location-based entertainment operator running themed escape room games and related live-experience formats. Teams of 2 to 8 players begin each game in a scenario-driven setup — for example handcuffed, trapped or caged according to the storyline — and must solve puzzles and complete tasks within 45 to 60 minutes to escape the room using supplied clues. The company markets more than 20 game themes across varying difficulty levels, with 16 different themed rooms across its escape room venues, and emphasises story-consistent puzzle design, physical props and special effects rather than standalone puzzle mechanics.
Beyond escape rooms, the brand operates a Spy Game format in which players take on the role of a spy and must sneak, hide and disguise themselves to complete a mission while avoiding live actors and non-player characters playing guards. A Spy Game Junior variant is aimed at families with children aged 4 to 12 and is set inside a "Spy Academy". The wider group, Superdough, also operates Hauntu, an immersive horror experience combining horror elements with close-up theatre performance and branching, decision-driven storylines, available at The Linc and The Curve with two distinct storylines.
Business model
Ticketed, per-player pricing for on-site game sessions, with pricing advertised from RM36 per player, plus corporate rates for team-building bookings. Bookings are taken online through the company's website.
Admission fees charged per player per game session across its venues, supplemented by corporate/team-building packages.
Latest developments
The Spy Game format with non-player characters was introduced by Superdough in 2022, and the company has signalled an upcoming launch of Spy Game Junior, an interactive format for families and children.
▸Full profile — market position, go-to-market, geography
Market position
Operates multiple escape room and live-experience venues across Kuala Lumpur, Petaling Jaya and Melaka under the Breakout, Hauntu and Spy Game brands within the Superdough group.
Positions its games around narrative coherence — stating that puzzles and effects fit the storyline rather than being random — and on high-quality props, special effects and original storylines, together with formats that use live actors and non-player characters.
Go-to-market
Direct-to-consumer online booking via its own website, promotion of corporate rates for team building, and a branded YouTube channel (Breakout Malaysia | Escape Rooms | Spy Game).
Families, groups of friends and corporate teams seeking team-building activities; the Spy Game Junior format specifically targets families with children aged 4 to 12.
Geography
Malaysia. Escape room locations at NU Sentral and Avenue K in Kuala Lumpur and The Shore in Melaka; Spy Game at The Curve in Petaling Jaya; Hauntu at The Linc and The Curve.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsSuperdough launched Spy Game, an experience in which players act as spies and avoid NPCs portraying guards while completing missions.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- BREAKOUT | The Best Escape Room & Spy Game in M'siabreakout.com.my · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does BREAKOUT do?
- Malaysian operator of themed escape rooms and live-actor spy games in Kuala Lumpur, Petaling Jaya and Melaka.
- Who are BREAKOUT's investors?
- BREAKOUT's investors include MyCreative Ventures Sdn. Bhd..