BRC
NYSE: BRCCSalt Lake City, US · Founded 2021 · Delaware corporation · 4 known investors
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BRC Inc., doing business as Black Rifle Coffee Company, roasts and sells packaged premium coffee, ready-to-drink coffee and energy beverages, apparel, and outdoor gear through wholesale retailers, direct-to-consumer subscriptions, and company-operated and franchised coffee shops; the company also produces digital media content targeting active-duty military, veterans, and first responders.
Founders & leadership
BRC was founded in 2021 by Evan Hafer and Mat Best.
Board
Investors · 4
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Reported raises · per SEC filings
Form D private placements$605.2M disclosed across 4 rounds · 2022
▶$9.6MraisedMay 2022 · 77 investors · OtherRule 506(b)
- Heath NielsenExecutive Officer
- Roland SmithDirector
- Evan HaferExecutive Officer, Director
- Greg IversonExecutive Officer
- Steven TaslitzDirector
- Tom DavinExecutive Officer, Director
- Toby JohnsonExecutive Officer
- George MunozDirector
- Katy DicksonDirector
- Mat BestExecutive Officer
- Glenn WellingDirector
- Andrew McCormickExecutive Officer
- Offering amount
- $9.6M
- Amount sold
- $9.6M
- First sale
- May 2022
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$256MraisedApr 2022 · 78 investors · OtherRule 506(b)
- Andrew McCormickExecutive Officer
- Katy DicksonDirector
- Evan HaferExecutive Officer, Director
- Toby JohnsonExecutive Officer
- Mat BestExecutive Officer
- Steven TaslitzDirector
- Heath NielsenExecutive Officer
- Roland SmithDirector
- Glenn WellingDirector
- Greg IversonExecutive Officer
- Tom DavinExecutive Officer, Director
- George MunozDirector
- Offering amount
- $256M
- Amount sold
- $256M
- First sale
- Apr 2022
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$169.8MraisedMar 2022 · 78 investors · OtherRule 506(b)
- Roland SmithDirector
- Greg IversonExecutive Officer
- Toby JohnsonExecutive Officer
- Tom DavinExecutive Officer, Director
- Glenn WellingDirector
- Evan HaferExecutive Officer, Director
- Katy DicksonDirector
- Andrew McCormickExecutive Officer
- Steven TaslitzDirector
- Mat BestExecutive Officer
- George MunozDirector
- Offering amount
- $169.8M
- Amount sold
- $169.8M
- First sale
- Mar 2022
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$169.8MraisedMar 2022 · 78 investors · OtherRule 506(b)
- Greg IversonExecutive Officer
- George MunozDirector
- Evan HaferExecutive Officer, Director
- Mat BestExecutive Officer
- Toby JohnsonExecutive Officer
- Steven TaslitzDirector
- Andrew McCormickExecutive Officer
- Tom DavinExecutive Officer, Director
- Glenn WellingDirector
- Katy DicksonDirector
- Roland SmithDirector
- Offering amount
- $169.8M
- Amount sold
- $169.8M
- First sale
- Mar 2022
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does BRC do?
- BRC Inc., doing business as Black Rifle Coffee Company, roasts and sells packaged premium coffee, ready-to-drink coffee and energy beverages, apparel, and outdoor gear through wholesale retailers, direct-to-consumer subscriptions, and company-operated and franchised coffee shops; the company also produces digital media content targeting active-duty military, veterans, and first responders.
- Who founded BRC?
- BRC was founded by Evan Hafer, Mat Best in 2021.
- Who are BRC's investors?
- BRC's investors include Achari Ventures, AFI Capital Partners, Argonautic Ventures, Delta Emerald Ventures.
- How much funding has BRC raised?
- BRC has disclosed $605.2M raised across 4 rounds.
- Where is BRC headquartered?
- BRC is headquartered in Salt Lake City, US.

