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Brandtrack
500 Global2 known investors
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Brandtrack provides a platform for managing in-store background music and audio advertising across multiple retail and hospitality locations, with scheduling, brand-aligned playlists, and team access controls. It targets multi-location brands, restaurants, and venues, and includes AI-generated in-store ads and licensing coverage through collective management societies.
Founders & leadership
JV
Juan VillaniCo-Founder & Board MemberJuan Villani founded PedidosYa in Argentina and Brandtrack across multiple countries after four years of seminary study, and later developed growth marketing and sales methodologies that he formalized and teaches through other ventures. He also co-founded Aquí Estoy Chat, a mental health support network for Spanish-speaking youth.
SL
Santiago LagierCo Founder - CEOSantiago Lagier has lived and worked across three continents and has experience as a DJ. He founded Brandtrack, a SaaS platform that enables brands to manage in-store music and audio experiences across retail, restaurant, and hospitality locations.
SD
Santiago de MarcoCo FounderSantiago de Marco founded SO! Marketing Online, where he has led digital marketing strategy and AI-driven solutions for over 14 years, and is a co-founder of Brandtrack and several other technology ventures.
Investors · 2
500 Globallisted by 500 GlobalPalo Alto · $150K
How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us
Founder mafia
3 people who came through Brandtrack went on to found or lead other companies.
Frequently asked questions
- What does Brandtrack do?
- Brandtrack provides a platform for managing in-store background music and audio advertising across multiple retail and hospitality locations, with scheduling, brand-aligned playlists, and team access controls. It targets multi-location brands, restaurants, and venues, and includes AI-generated in-store ads and licensing coverage through collective management societies.
- Who founded Brandtrack?
- Brandtrack was founded by Juan Villani, Santiago Lagier, Santiago de Marco, Tony Macedo.
- Who are Brandtrack's investors?
- Brandtrack's investors include 500 Global, Wollef Ventures.