Branded
Singapore, SG · Founded 2002 · 45 employees on LinkedIn · 2 known investors
Find your way into Branded
Branded partners with brands, media, and organisations to create, produce, and commercialise multimedia events and platforms across culture, music, sports, and gaming, with a focus on the Asia-Pacific market. Its work includes owned conferences and festivals as well as produced events for global brands.
Also known as Branded (branded.live) · Branded Ltd
Investors · 2
Funding
SEC filings, press & company announcements$150M disclosed across 1 round · 2021
- $150MraisedFeb 2021 · 2 sources
Target Global (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Branded is a Singapore-based, independent live media and event production company that creates, produces and commercialises integrated multimedia events and platforms across the Asia-Pacific sports, media and entertainment sectors. Its owned-and-operated properties include All That Matters, a cross-cultural conference and festival at the convergence of music, sports, gaming, marketing and entertainment; the Music Matters Live festival, running since 2005; and It's A Girl Thing, an empowerment platform and touring festival for Gen Z women. The company has also built a family of vertical "Matters" formats, including Gaming Matters, Sports Matters, Rugby Matters, Cricket Matters, Basketball Matters, Mind Sports Matters, Live Matters and AO Matters, plus the CreatorWeek festival.
Alongside its own platforms, Branded provides full-service event strategy, partnership and execution work for third parties. Named clients and partners include Coca-Cola, Tinder, Snap, Unilever, Intel, Grab, WPP and Ogilvy. Services span large- and small-scale event production, production and creative design, video and live-stream production, budget management, editorial programming and speaker management, talent and artist curation and booking, sponsorship and ticketing sales, and brand, platform and media partnership brokering. Past work includes co-creating and producing YouTube FanFest with YouTube, Nickelodeon SlimeFest Manila with Globe Telecom, VidCon Asia and VidCon Now Asia, Unilever's UPLAY virtual conference and sessions at the Virtual Intel Gaming Summit.
The company describes itself as part of the NODWIN Gaming global family and operates offices in Hong Kong and Singapore with affiliations elsewhere. Its leadership includes CEO and co-founder Jasper Donat, COO Emma Louise Fung, General Manager for North Asia Brittany Li, Festival Director Sammy Shirra-Moore, Head of B2B Programming Sheila Kurup, Finance and Operations Manager Suki Ho, Head of Production Roxy Yuen and Head of Marketing Teresa Teo.
Founding story
Branded was co-founded by Jasper Donat, who serves as CEO and co-founder.
Business model
Branded creates, produces and commercialises owned-and-operated event platforms as well as client-commissioned events. Revenue-generating activities described by the company include sponsorship sales and management, ticketing, celebrity and brand partnerships, media partnerships, and fee-based end-to-end production services for brands and organisations. The company describes its platforms as profitable multimedia properties that convene communities year-round both online and offline.
Revenue is derived from sponsorship sales and delivery, ticketing, brand and celebrity partnerships, and paid production and event-management services for corporate clients, spanning both online and offline formats.
Traction
Branded reports 119 million fans tuning in online for It's A Girl Thing, 58 YouTube FanFest festivals produced worldwide over six years, more than 20 editions of All That Matters, and over two decades of recurring brand partnerships. Its 2024-2026 news feed lists a growing roster of events across Hong Kong, Singapore, Macao, Dubai, Australia and New York.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Branded describes All That Matters as Asia's premier award-winning cross-cultural business platform for music, sports, gaming, marketing and entertainment, and its music component has been characterised by Billboard as the most important of its kind in Asia. Decential described the company's Creator Week Festival as a benchmark for conference organisers in Asia.
Branded positions itself on longevity and cross-industry convergence: All That Matters brings music, sports, gaming, marketing and entertainment business communities into one platform, and the company pairs owned-and-operated festivals and conferences with production and commercial services for external brands. It cites two decades of brand partnerships, an award-winning platform portfolio, and third-party press describing its Singapore events as a benchmark for conference organisers in Asia. Membership of the NODWIN Gaming global family connects it to a wider gaming group.
Technology
Branded's delivery capabilities include live-stream production and management, video production, digitally delivered event formats such as VidCon Now Asia, virtual conferences, and website creation for client events.
Go-to-market
The company markets through its own recurring event franchises and conferences, which attract executives, brands, platforms, creators and fans, and through partnerships with global brands, media companies and organisations that commission or sponsor events. Media partnerships, celebrity and influencer participation, and streamed or digital-first editions extend reach beyond in-person attendance.
Executives and professionals in the Asia-Pacific sports, media and entertainment industries; global marketers and brands; platforms, governments, celebrities and creators; and consumer audiences including fans and Gen Z women attending its festivals.
Geography
Branded has offices in Hong Kong and Singapore, with affiliations described as reaching worldwide. Its events are centred on Asia-Pacific, with All That Matters and Basketball Matters staged in Singapore, Rugby Matters and Live Matters in Hong Kong, CreatorWeek in Macao, Gaming Matters and Rugby Matters in Dubai, Sports Matters in Australia, SlimeFest in the Philippines, and Cricket Matters in New York. YouTube FanFest was produced as a touring festival across multiple countries.
History
The company describes more than two decades of operation and over 25 years as a live media and event producer. Music Matters Live dates to 2005, and All That Matters has run for more than 20 editions, marking its 20th anniversary and entering its 21st year. Branded co-created and produced YouTube FanFest, delivering 58 festivals worldwide over six years, and produced Nickelodeon SlimeFest in the Philippines with Globe Telecom. It brought the first VidCon Asia Summit to the region in December 2019 and launched VidCon Now in Asia in December 2020, alongside virtual work for Unilever and Intel in late 2020. From 2024 the company expanded its "Matters" formats internationally, including Gaming Matters and Rugby Matters in Dubai, Cricket Matters in New York, Basketball Matters in Singapore, Sports Matters in Australia, and a new CreatorWeek festival, which moved to Macao in 2025. Branded is now described as part of the NODWIN Gaming global family.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 14
launches, deals, and filingsBranded's site states the company is a part of the NODWIN Gaming global family.
Branded announced All That Matters 2026 under the theme "Where Culture is Currency".
Branded announced Gaming Matters returning to Dubai for 2026.
Branded announced Rugby Matters 2026 taking place in Hong Kong.
Branded marked the 20th anniversary of All That Matters.
Branded announced Gaming Matters taking place in Dubai in April 2024.
Branded announced Cricket Matters going to New York in June 2024.
Branded announced the first Basketball Matters Summit, held in Singapore with basketball figures and industry leaders.
A digitally delivered VidCon Now experience launched in Asia on 3 December 2020, featuring digital creators from the US and Asia including Patrick Starrr, Mr Kate, Wengie and Jeff Yuman.
Branded produced Unilever's global UPLAY virtual conference in December 2020, covering programme creation and curation, speaker and attendee management, website creation, event production and live stream broadcast.
Branded curated and produced six online sessions at the Virtual Intel Gaming Summit in November 2020.
VidCon announced its first VidCon Asia Summit in December 2019 as part of its international expansion, alongside events in Mexico, Australia and London.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Brandedbranded.live · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Branded do?
- Singapore-based live media and event producer behind All That Matters, Music Matters Live and other APAC culture and sports platforms.
- Who are Branded's investors?
- Branded's investors include NODWIN Gaming, Target Global.
- How much funding has Branded raised?
- Branded has disclosed $150M raised across 1 round.
- Where is Branded headquartered?
- Branded is headquartered in Singapore, SG.