Brainlabsdigital
London, GB · 2 known investors
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Brainlabs is a media agency that manages digital advertising campaigns and media spend for major brands, using data-driven testing methodologies and proprietary AI tools to optimize revenue outcomes. The company serves large consumer and enterprise brands across multiple regions and markets.
Founders & leadership
DG

Dan GilbertFounder & CEODan Gilbert is founder and CEO of Brainlabs, a digital media agency he established in 2012 that employs data-driven testing methodologies and AI tools to optimize advertising campaigns for major brands. He assembled teams of mathematicians, programmers, engineers, and marketers to build the organization to over 1,000 people.
AP

Adam PotashnickPresident, NAMER and Group Chief Growth OfficerAdam Potashnick is CEO of North America at Brainlabs, a media agency managing digital advertising and media spend for major brands. He previously spent 17 years at WPP, including roles as COO of MediaCom and Chief Growth Officer, where he generated $2.5 billion in new business wins, and earlier held positions managing major accounts including ABInBev and Dell Technologies; he holds a B.A. in Sports Marketing and Business from Indiana University Bloomington.
Investors · 2
Companies House · registry record
View on Companies House ↗- Registered name
- BRAIN LABS DIGITAL LTD
- Company number
- 07903451
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 10 Jan 2012
- Registered office
- Building 4 2 Old Street Yard, London, EC1Y 8AF
- Nature of business (SIC)
- 62090 — Other information technology service activities
- Accounts
- last made up to 31 Mar 2025 · next due 31 Dec 2026
- Confirmation statement
- last made up to 10 Feb 2026 · next due 24 Feb 2027
Current officers · 3
- Paul John Avery — director, appointed 20 Sept 2024
- Henry James Bennett — director, appointed 20 Sept 2024
- Daniel Leon Gilbert — director, appointed 10 Jan 2012
Source: Companies House public register · retrieved 20 Sept 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does Brainlabsdigital do?
- Brainlabs is a media agency that manages digital advertising campaigns and media spend for major brands, using data-driven testing methodologies and proprietary AI tools to optimize revenue outcomes. The company serves large consumer and enterprise brands across multiple regions and markets.
- Who founded Brainlabsdigital?
- Brainlabsdigital was founded by Dan Gilbert.
- Who are Brainlabsdigital's investors?
- Brainlabsdigital's investors include Livingbridge, Falfurrias.
- Where is Brainlabsdigital headquartered?
- Brainlabsdigital is headquartered in London, GB.

