Botika

Botika is a generative AI company that produces fashion imagery using AI-generated models. Brands upload an existing garment photo — a flat lay, mannequin shot, packshot or worn image — and the platform renders it as a studio-quality on-model photo, with selectable models filtered by attributes such as ethnicity, body type and pose, and selectable backgrounds ranging from studio to lifestyle. The product line also includes AI-generated fashion video created from a single still image to show fit and motion, plus retouching and revision workflows in which Botika staff refine outputs to match a brand's standards.

The company positions the platform as an alternative to traditional e-commerce photoshoots, which it describes as taking five to ten weeks and costing $10,000 or more per shoot once photographers, assistants, lighting, styling and casting are included. Botika trains its own custom foundation models and offers native Shopify integration and API access, with outputs supplied in common web formats at up to 4K resolution on higher plans and delivered with commercial usage rights. Documented limitations include a focus on apparel only (no accessories, footwear or cosmetics), no text-to-image generation, no pose customization in the on-model workflow, and no custom model or background uploads.

Published customer examples include denim brand Jordache, which is cited for a 90% reduction in production costs; JUAN & ME, cited for compressing image production turnaround from six weeks to 24 hours; and work with Heliot Emil, NIL+MON and BLVCK.

Founding story

Botika was co-founded by Eran Dagan (CEO) and Yarin Didi Meir. The two founders had worked on computer vision AI technology for roughly five years before the current business, and the company was originally aimed at gaming. It pivoted about two years before the January 2025 funding announcement after feedback from friends, family, customers and design partners about applying generative AI to fashion photoshoots. The team describes itself as specialists in computer vision, AI and media who identified that fashion brands struggled to obtain high-quality, diverse visuals quickly and affordably.

Business model

Botika sells software-as-a-service to fashion brands on a subscription basis with credit-based image generation. Third-party pricing coverage lists monthly tiers (Lite, Pro and Advanced at roughly $33–$40 per month for 30 credits) and discounted annual equivalents with all credits released upfront, differentiated by revision turnaround (four, two and one day respectively) and features such as 4K output; unused credits roll over while a subscription remains active. The company's own product page advertises plans starting at $25 per month, and new users receive free signup credits with no card required.

Recurring subscription revenue from monthly and annual plans that bundle image-generation credits, with no additional usage fee charged on generated visuals. Higher tiers add capabilities such as faster revision turnaround and 4K resolution.

Traction

By its January 2025 seed announcement, Botika reported multiplying revenue nine times and its customer base eleven times over the preceding year, serving more than 1,000 brands across the US and Europe, with a team of 15 and open roles. It reports customer outcomes including up to 90% lower visual production costs, roughly 3x to 10x faster time to market, and conversion-rate improvements of about 10%; a case study cites a 150% click-through-rate lift from using diverse models.

Latest developments

Following the January 2025 seed round and iOS app launch, the company expanded into AI-generated fashion video from a single photo, mannequin photography conversion, and a Creative Partner Program for creators producing AI fashion visuals. Its blog published guidance content on AI fashion model agencies versus platforms and virtual models for fashion e-commerce in August 2026.