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BOOMROOM Fitness
Techstars '22Charlotte, US · Founded 2020 · 3 employees on LinkedIn · 1 known investors
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ABC Trainerize is a fitness technology platform built for personal trainers and fitness businesses, offering tools that integrate with gym class booking, membership management, nutrition tracking, and wearable devices. Now part of ABC Fitness, it serves fitness businesses of any size worldwide.
Also known as ABC Boomroom · Boomroom · TSR Gym Technik Ltd
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026BOOMROOM Fitness, presented publicly as ABC Boomroom, operates a software platform that personal trainers, coaches and fitness businesses use to deliver training online, in person, or in hybrid and group formats, as well as nutrition coaching. The product set is organized around coaching (fitness programming, an AI workout builder, nutrition, habits and motivation features), client engagement (in-app messaging, community, video coaching, badges and reactions), business management (scheduling, payments, client and team management, integrations), and growth (business tooling, a FitMetrics analytics feature, marketing, and custom branded apps).
The platform targets a range of business types, from independent coaches, personal trainers, nutrition coaches, lifestyle and wellness coaches and content creators, through small and medium businesses such as personal training studios, gyms, boutique studios, wellness centers and education providers, up to large organizations including health and fitness clubs, community recreation centers and corporate wellness programs. Clients receive programs, meal plans and habit routines, track macros and progress, and can be billed through integrated payments covering packages, sessions and digital memberships.
Ancillary offerings include Boomroom.me, a free public directory profile where trainers publish their services and can enable automated payments for prospective clients to purchase directly, and an Academy providing business courses, product training and live feature masterclasses. The website is operated under the entity TSR Gym Technik Ltd, with copyright dated 2012-2026.
Business model
Software-as-a-service sold to fitness professionals and fitness businesses, with a published pricing page and a 30-day free trial with unlimited clients that requires no credit card. Add-on offerings include custom branded apps and integrated payment processing for trainers' packages, sessions and digital memberships.
Subscription access to the coaching platform, with tiers and add-ons such as custom branded apps; integrated payments features support trainers selling products, sessions and memberships through the app.
Traction
The company reports more than 400,000 personal trainers and coaches, more than 45,000 health and fitness businesses, and over 1.6 million clients using the platform.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a coaching app used by fitness professionals and businesses internationally, citing more than 400,000 personal trainers and coaches, more than 45,000 health and fitness businesses and over 1.6 million clients.
Technology
A web and mobile coaching application covering program delivery, nutrition and macro tracking, habit routines, progress tracking, in-app messaging and community, video coaching, scheduling and payments. It includes an AI workout builder, a FitMetrics analytics capability, custom branded client apps, and integrations with third-party fitness and business applications.
Go-to-market
Self-service signup through the website with a 30-day free trial, supported by demo requests, call requests and gated content such as an online-training pricing guide. Segmented entry points address independent trainers, studios and gyms, and clubs, franchises and enterprise buyers. Additional channels include an affiliate program, education partners, a resource hub, blog and customer stories, and the Boomroom.me trainer directory for client discovery.
Independent coaches and personal trainers, nutrition, lifestyle and wellness coaches, content creators and influencers; small and medium businesses including personal training studios, gyms, boutique studios and wellness centers; and large organizations such as health and fitness clubs, franchises, community recreation centers and corporate wellness programs.
Geography
Markets itself to fitness professionals and businesses worldwide; internal records place the company in Charlotte, United States.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 3
primary sources listed
- BOOMROOM Fitnessboomroom.fit · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does BOOMROOM Fitness do?
- ABC Boomroom is a coaching and business-management software platform for personal trainers, studios, gyms and fitness clubs.
- Who are BOOMROOM Fitness's investors?
- BOOMROOM Fitness's investors include Techstars.
- Where is BOOMROOM Fitness headquartered?
- BOOMROOM Fitness is headquartered in Charlotte, US.