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Booko

YC W26

San Francisco, US · Founded 2025 · 2 employees · Hiring · 9 known investors

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Booko uses AI to predict which service appointment slots won't fill and automatically applies targeted discounts to recover revenue from unsold time. The platform integrates with existing booking systems (MindBody, Mariana Tek, etc.) to analyze demand patterns and incentivize customers to book previously empty slots across fitness studios, salons, med spas, consulting, and similar service businesses.

Also known as Booko App, Inc.

AI & Machine LearningEnterprise SoftwareRetail TechSaaSUnited States of AmericaAmerica / Canada

Founders & leadership· Y Combinator alumni (W26)

Booko was founded in 2025 by Will Hall and Arjun Saluja.

WHWill Hall
Will HallCo-FounderWill Hall studied economics and computer science at Dartmouth College. He previously founded and led Hall & Partners, a digital marketing firm, before starting Booko to develop pricing software for service providers.
ASArjun Saluja
Arjun SalujaCo-FounderArjun Saluja studied engineering and computer science at Dartmouth and previously worked on dynamic pricing systems with Joby Aviation's Uber Elevate team. He is now building dynamic pricing at Booko.

Investors · 9

Alumni VenturesreportedManchester · $100K – $10M

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Batch Venturesreported

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Blast.Clubreported$5.5M

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BoxGroupreportedNew York · $250K – $1M

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C Square Capitalreported

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Phosphor Capitalreported

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Premise VenturesreportedSouth San Francisco

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Vest Capital Partnersreported

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Images

Booko photo

Related companies · 1

Groupon, Inc.Groupon operates a marketplace connecting consumers with discounted deals from local and national merchants across restaurants, beauty services, travel, entertainment, and retail products.

Companies working in the same space as Booko.

Legal entities · 1

corporate structure
Booko App, Inc.

In the news

Booko Launches VC Backed Dynamic Pricing Engine to Modernize the Global Service Economy and Bring Real Time Revenue Optimization to Appointment Based Businessesfinance.yahoo.com · Mar 2026Booko – Dynamic pricing for businesses that sell time slotsycombinator.com · Feb 2026

Frequently asked questions

What does Booko do?
Booko uses AI to predict which service appointment slots won't fill and automatically applies targeted discounts to recover revenue from unsold time. The platform integrates with existing booking systems (MindBody, Mariana Tek, etc.) to analyze demand patterns and incentivize customers to book previously empty slots across fitness studios, salons, med spas, consulting, and similar service businesses.
Who founded Booko?
Booko was founded by Will Hall, Arjun Saluja in 2025.
Who are Booko's investors?
Booko's investors include Y Combinator, Alumni Ventures, Batch Ventures, Blast.Club, BoxGroup, C Square Capital, Phosphor Capital, Premise Ventures and 1 more.
Where is Booko headquartered?
Booko is headquartered in San Francisco, US.