Booko was founded by Will Hall, Arjun Saluja in 2025.

Who are Booko's investors?

Booko's investors include Y Combinator.

Where is Booko headquartered?

Booko is headquartered in San Francisco, US.

Booko

San Francisco, US · Founded 2025 · 2 employees · Hiring · 1 known investors

Find your way into Booko

146 people in our graph share verified history with the Booko team — schools, employers, funds. One of them is your warm intro.

Jeffrey Paineunlockedknows Will Hall · together at Dartmouth College (overlapped)

×3knows the team · via Stanford University School of Engineering

×8knows the team · via Menlo School

Booko uses AI to predict which service appointment slots won't fill and automatically applies targeted discounts to recover revenue from unsold time. The platform integrates with existing booking systems (MindBody, Mariana Tek, etc.) to analyze demand patterns and incentivize customers to book previously empty slots across fitness studios, salons, med spas, consulting, and similar service businesses.

AI & Machine Learning Enterprise Software Retail Tech SaaSUnited States of AmericaAmerica / Canada

Founders & leadership· Y Combinator alumni (W26)

Booko was founded in 2025 by Will Hall and Arjun Saluja.

Will Hall inCo-FounderWill Hall studied economics and computer science at Dartmouth College. He previously founded and led Hall & Partners, a digital marketing firm, before starting Booko to develop pricing software for service providers.

Arjun Saluja inCo-FounderArjun Saluja studied engineering and computer science at Dartmouth and previously worked on dynamic pricing systems with Joby Aviation's Uber Elevate team. He is now building dynamic pricing at Booko.

Investors · 1

Y CombinatorSan Francisco · $500K

Images

Competitors · 1

by search overlap

Groupon, Inc.3 shared keywordsGroupon operates a marketplace connecting consumers with discounted deals from local and national merchants across restaurants, beauty services, travel, entertainment, and retail products.

Companies competing with Booko for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Booko Launches VC Backed Dynamic Pricing Engine to Modernize the Global Service Economy and Bring Real Time Revenue Optimization to Appointment Based Businessesfinance.yahoo.com · Mar 2026

Booko – Dynamic pricing for businesses that sell time slotsycombinator.com · Feb 2026

Frequently asked questions

What does Booko do?: Booko uses AI to predict which service appointment slots won't fill and automatically applies targeted discounts to recover revenue from unsold time. The platform integrates with existing booking systems (MindBody, Mariana Tek, etc.) to analyze demand patterns and incentivize customers to book previously empty slots across fitness studios, salons, med spas, consulting, and similar service businesses.
Who founded Booko?: Booko was founded by Will Hall, Arjun Saluja in 2025.
Who are Booko's investors?: Booko's investors include Y Combinator.
Where is Booko headquartered?: Booko is headquartered in San Francisco, US.