Bookinglive

BookingLive is a UK software company that supplies an online booking, appointment and scheduling platform used by government bodies, healthcare organisations and private-sector businesses. The platform manages appointments, courses, events and resources through a single configurable system, and includes white-labelling of the booking interface, emails and domain, secure clustered cloud hosting with daily backups and SSL, calendar synchronisation with Google, iCal and Outlook, multi-device booking, customer accounts for self-service management of bookings, automated email and SMS reminders, post-appointment feedback collection, and virtual queuing and concurrent traffic management for high-demand periods.

The product is positioned for enterprise and public-sector deployment, with more than 300 configuration settings, bespoke development options, an API, native integrations and Zapier connectivity to CRM, ERP, CX and payment systems, plus support for more than 30 payment gateways including childcare voucher payments. The company cites ISO 27001 and ISO 9001 certification and G-Cloud availability, and states it serves NHS organisations, local authorities and central government. Public references and case studies include Hampshire County Council, Cambridgeshire County Council, East Lothian Council, Guildford Borough Council and Wokingham Borough Council, while named enterprise clients reported by third parties include Microsoft, BMW, Dyson, Universal Music Group, the BBC, CAPITA and the City of Westminster. Third-party listings describe the platform's technology stack as including Laravel, Webpack, Babel, HubSpot and TrackJS.

Founding story

BookingLive was founded by Vinnie Morgan, who serves as CEO. The company began life as a Bristol digital agency and pivoted to focus exclusively on online booking systems after demand for its software grew; the first system it built was for a zorbing operator, followed by work with local councils, schools and international activity centres. Third-party profiles give differing origin dates, with the company's own site dating its support of organisations to 2009 and one directory and a startup listing citing a 2014 founding.

Business model

BookingLive licenses a configurable, hosted booking platform to organisations rather than offering it as a free tool, historically structured as four main software packages that customers can upgrade as they grow, with implementation support and bespoke development available. Alongside the paid Enterprise product, the company introduced a freemium 'Connect' booking system aimed at small business owners. Customers are supported through dedicated project managers during implementation and a helpdesk thereafter.

Revenue comes from paid software packages for the booking platform, with tiered plans, bespoke setup and development work, and a freemium tier (Connect) for small businesses. A third-party estimate places annual revenue between $1 million and $10 million as of July 2026.

Traction

The company's website reports more than 3.7 million bookings processed and over 2,000 businesses in 70 countries. Third-party sources report over 700 private and public sector customers, use across 45-47 countries, and roughly 11 employees with estimated annual revenue of $1M-$10M. Awards cited include Best Technology (2009), a place in the SW Top 100 Creative Companies (2010), Best Business (2010) and Entrepreneur of the Year (2010), plus inclusion at number 61 in TechRound's SaaS66 2022 list.

Latest developments

Recent reported activity includes deployments with Hampshire County Council for facility bookings and with Cambridgeshire County Council for waste and recycling centre scheduling, both dated March 2025 in a third-party directory, and a 2023 release of additional platform features. The company's site reports 2,000+ businesses in 70 countries and more than 3.7 million bookings processed.