Bonside

Bonside, Inc. is a New York-founded fintech that finances physical-location businesses through a structure it calls the Repeatable Revenue Agreement (RRA): the company advances capital in exchange for a defined percentage of a business's revenue, repaid until a fixed cap is reached, with no equity given up, no collateral, no personal guarantees and no debt covenants. The product is positioned as an alternative sitting between bank lending (framed as suited to working capital and equipment) and selling equity (framed as suited to marketing and corporate growth), and is aimed specifically at funding additional locations for multi-unit operators. Stated terms on the company's site include check sizes of $250,000 to $5 million, flexible monthly collections, and funding within roughly four weeks, with disbursement in 5-10 business days after approval.

Alongside capital, Bonside markets Bonside Intelligence, described as an agentic platform providing visibility into brick-and-mortar performance and supporting underwriting and decision-making. Applicants connect their accounting and operating systems to the Bonside platform so the company can assess business health and qualification before issuing an evaluation. The company has said it is investing in data-driven underwriting, financing and analytics tooling verticalized for brick-and-mortar services rather than small-business lending broadly. Bonside is also live on the Sage Intacct Marketplace.

Bonside, Inc. is the parent of Bonside Advisors, LLC, an exempt reporting adviser that files with the SEC and/or certain states and advises special purpose vehicles used in Regulation D offerings listed on bonside.com. Bonside, Inc. itself states it is not a registered broker-dealer or funding portal and is not a FINRA member.

Founding story

Bonside is the second company founded by CEO Neha Govindraj, a Bain & Co. alumna who in 2018 co-founded Glowbar, a New York-based skincare and facial treatment chain, and left it in 2021. While planning Glowbar's real estate footprint she found that multi-unit service businesses did not fit the venture-backed model and lacked a way to pull forward known revenue from performing locations to finance new ones, which led her to design the Repeatable Revenue Agreement and launch Bonside.

Business model

Bonside deploys capital into brick-and-mortar operators via Repeatable Revenue Agreements, funding deals either from its own funds or through a marketplace of accredited investors who take exposure to individual businesses. Deals available on bonside.com are structured as Regulation D offerings, with special purpose vehicles advised by subsidiary Bonside Advisors, LLC. Reported check sizes run from $250,000 (fund minimum) up to $5 million, with a $15,000 minimum investment on the private investor marketplace.

Returns are generated from revenue-share repayments under the Repeatable Revenue Agreement, in which a funded business remits a percentage of revenue until a fixed cap (a multiple on invested capital) is reached; investors on the marketplace receive passive income from these repayments.

Traction

At its June 2023 launch, Bonside had deployed nearly $2 million across five businesses that cumulatively grossed $25 million in annual revenue, with more than 100 businesses in its pipeline and every funded business reportedly ahead of underwriting timelines (from 15% to 63% ahead). An initial $3 million fund, closed in 2022, backed 10 expanding businesses, and portfolio companies collectively grew location count by about 30% after funding; named recipients include Evolve Med Spa (8 to 12 locations), Jojo's ShakeBar (4 to 7) and yoga studio Y7. The company's site cites new locations opened with its capital for the José Andrés Group (15 locations, 8 cities), Y7 Studio (9 locations, 3 cities) and SunLife Organics (20 locations, 7 states).

Latest developments

The company's site announces a $100 million partnership with i80 Group, availability on the Sage Intacct Marketplace, and Bonside Intelligence, an agentic platform for brick-and-mortar visibility that powers its capital products; the site carries a 2025 copyright.