Bold
Founded 2019 · 1,494 employees on LinkedIn · 8 known investors
Find your way into Bold
137 people in our graph share verified history with the Bold team — schools, employers, funds. One of them is your warm intro.
Jeff Hinckunlockedknows Ana Sandoval · together at Bold (overlapped)
×3knows the team · via Universidad de los Andes
×2knows the team · via Payu
×6knows the team · via Universidad de Los Andes
Bold provides payment and financial products for small and medium businesses, including card readers (datáfonos), payment links, online payment gateways, a digital business account, debit and credit cards, business credit, electronic invoicing, and a POS system. It serves merchants in Colombia.
Founders & leadership
Bold was founded in 2019 by Ana Sandoval and José Vélez.
AS

Ana SandovalinCOO & Co-FounderAna Sandoval holds an MBA from Universidad de los Andes and has over 15 years of experience in sales, product development, and marketing strategy in financial services and payments. She previously led PayU Latam's commercial team for a decade, serving as Vice President of Sales for Latin America.
JV

Investors · 8
Amador HoldingsPanama City
General AtlanticNew York · $10M – $1B
Great Stuff VenturesAmsterdam · $50K – $110K
InQlabBogotá
Bessemer Venture PartnersreportedRedwood City · $5M – $100M
Endeavor CatalystreportedNew York · $5.5M – $200M
Picture CapitalreportedWilmington
Red Dot Capital PartnersreportedTel Aviv-Jaffa · $10M – $20M
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AMar 2026Source ↗
- Undisclosed amountSeries CFeb 2024
General Atlantic (lead)
Source ↗ - Undisclosed amountSeries ASep 2023Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Founder mafia
2 people who came through Bold went on to found or lead other companies.
In the news
Frequently asked questions
- What does Bold do?
- Bold provides payment and financial products for small and medium businesses, including card readers (datáfonos), payment links, online payment gateways, a digital business account, debit and credit cards, business credit, electronic invoicing, and a POS system. It serves merchants in Colombia.
- Who founded Bold?
- Bold was founded by Ana Sandoval, José Vélez in 2019.
- Who are Bold's investors?
- Bold's investors include Amador Holdings, General Atlantic, Great Stuff Ventures, InQlab, Bessemer Venture Partners, Endeavor Catalyst, Picture Capital, Red Dot Capital Partners.







