BodyPro

BodyPro operates an AI-powered athletic development and coaching platform used by trainers, coaches and sports organizations. The product lets coaches build and deliver training programs, plan in-person sessions, upload their own video content, send questionnaires and set tests and challenges, or draw on a preloaded library of more than 3,500 exercises. Athlete data, workouts and performance updates are centralized in a dashboard intended to replace spreadsheets and scattered messaging tools, and coaches can message athletes and run group chats through the app.

The platform includes white-label capability: a coach or club can launch an app carrying its own name, logo and colors, manage training groups and personal coaching journeys, and publish branded landing pages presenting programs and testimonials. A built-in payment system lets coaches sell sessions, programs and memberships directly, with purchase notifications and a live dashboard. A nutrition module sets nutrition targets, generates personalized meal plans, logs meals from photo or text with AI analysis of nutritional values, and tracks macros, hydration and anthropometric data. For teams, the company describes integration with team data points to craft, monitor and optimize sport-specific strength and conditioning and mental training programs, with the stated aims of optimizing team performance, developing athletes and reducing injury risk.

BodyPro also runs a coaching marketplace and network: coaches can upload programs or courses and be featured to the platform's registered user base, and the company markets individual coaching offerings such as a personal full training program combining an introductory call, a customized plan, app access and chat support via WhatsApp or in-app messaging.

Founding story

BodyPro was founded by Guy Levy (Co-Founder and CEO) and Alex Prober (Co-Founder and CTPO). The company describes its team as former professional athletes, coaches and trainers, including ex-NCAA athletes and development coaches from the NBA and Champions League, who encountered the problem of a single athletic development coach being responsible for hundreds of athletes. Levy is a former special forces sergeant and competitive basketball and football player with over 10 years of coaching experience; Prober previously founded ByNext (formerly Cleanly), is a Y Combinator alumnus and served in IDF intelligence and the MAMRAM program.

Business model

BodyPro sells software to independent coaches, trainers and sports organizations, offering plans with a limited trial period depending on the plan selected. The platform also takes coaches' client transactions through its built-in payment system, and hosts a marketplace where coaches list programs and courses to reach the platform's registered users. The Android app is listed with in-app purchases.

Subscription-style plans for coaches and organizations, with trial access depending on plan, plus in-app purchases and a built-in payment system through which coaches sell sessions, programs and memberships to their own clients.

Traction

The Google Play listing shows more than 10,000 downloads. The company says hundreds of coaches run their business on the platform and names client organizations including Ironi Nes Ziona BC, Bnei Yehuda BC, Beitar Gan Yavne FC, Maccabi Tzoran FC, Ironi Raanana FC, Flash Ninja club and military training programs.

Latest developments

The platform's current offering includes AI-driven nutrition features — nutrition targets, personalized meal plans, photo or text meal logging with automated nutritional analysis, and macro, hydration and anthropometric tracking — alongside instant branded landing pages and a coaching marketplace that promotes coaches' programs to registered users.