/Companies

Bodygram Japan Inc.

500 Global '16Plug and Play Ventures

Tokyo, US · 4 known investors

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Bodygram develops software that estimates a person's body measurements from photographs using artificial intelligence. The system infers body shape and dimensions beneath clothing from images taken against any background, and returns both size recommendations and fit details explaining how a given garment would sit on the wearer.

Also known as Bodygram · Bodygram Inc.

Founders & leadership

JKJin Koh
Jin KohJin Koh founded Bodygram, which uses AI to estimate body measurements from photographs for clothing fit recommendations. He previously founded Original Stitch, Splashtop Japan, and Sharespace, and has invested in over 40 startups.

Investors · 4

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 500 Global portfolio 2026-08 · Not right? Tell us

Plug and Play VenturesreportedSilicon Valley · $50K – $400K

How we know: open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

Bodygram develops AI-based body size estimation software delivered as a platform that lets end users scan themselves with a smartphone. Beyond measurements, the model outputs body composition data such as body fat and muscle mass, as well as posture analysis, producing 35 body measurements per scan. Businesses integrate the technology to obtain customer measurement data at scale and to tailor products and services around it.

The company packages its technology into several products: the Bodygram Platform, which organizations can sign up for and begin using directly; Body2Fit and Body2Fit OMS, aimed at sizing and fit for apparel and merchandise ordering; and Wellness by Bodygram, which lets users set body goals and track progress over time, positioned for fitness trainers and gyms, health professionals, and dieticians and nutritionists. Bodygram states its sizing product is trusted by millions of users worldwide.

Adoption spans retail, apparel, uniforms, health, and insurance. Published case studies include Unicharm (adult diaper sizing), Servo ("Servo Fit" uniform sizing), Bonmax and Selery Co. (corporate uniform sizing), Kanko ("Sumareco" student uniform fitting) and Tombow School Uniforms ("Hakarunjar"), Elfie and QOLead ("QOLism" app) for health and insurance use cases, Meiji Yasuda Life Insurance for contactless policyholder health checkups, Dioclinic for clinic-based weight-loss programs, Tential for sleepwear sizing, Airweave for mattress firmness personalization, and Adastria for online size recommendations. Other named integrations include SHOPLIST.com by CROOZ, MySize CAMERA and KAO healthya.

Business model

Bodygram licenses its AI body measurement technology to businesses, which embed scanning and sizing capabilities into their own apps, e-commerce sites and services. Access is offered through a self-serve platform with free account creation alongside a sales-led motion for larger enterprise deployments.

Traction

Bodygram reports its sizing product is used by millions of users worldwide and cites a 1.35x increase in conversions and a 6x decrease in returns. Enterprise deployments include Unicharm, Meiji Yasuda Life Insurance, Adastria, Airweave, Kanko, Tombow, Bonmax, Servo, Tential, Elfie, QOLead, Dioclinic and Selery Co., the latter covering 1.2 million uniform pieces annually. It is listed at Series B stage.

▸Full profile — market position, technology, go-to-market, geography

Market position

Positioned as an AI body size estimation software and platform with a broad enterprise customer base in Japan spanning apparel, uniforms, healthcare, insurance and consumer goods; the company references comparative studies against what it calls top competitors.

Technology

The core is an AI model that estimates body dimensions from smartphone imagery, returning 35 body measurements plus body composition metrics (body fat, muscle mass) and posture analysis. The company cites a database of global body measurements underpinning the model, and emphasizes accuracy, usability and security.

Go-to-market

A dual motion of self-service onboarding (free account creation and instant platform access) and direct enterprise sales via demo scheduling and a contact team, supported by published customer case studies and press releases.

Businesses across retail and e-commerce apparel, uniform manufacturers, health and wellness providers (gyms, trainers, dieticians, nutritionists, clinics), and insurers, plus their end consumers who scan themselves by smartphone.

Geography

Headquartered in Tokyo, Japan, with offices in San Francisco and New York. Named customers are predominantly Japanese enterprises.

Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Annual uniform pieces sized via customer Selery Co.Jan 20261,200,000 pieces per year
Body measurements captured per scanJan 202635 measurements
Company stageJan 2026Series B
Conversion rate increase reported for Body2FitJan 20261.4 x
Return rate decrease reported for Body2FitJan 20266 x

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

▸Research sources · 3

primary sources listed

3 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Bodygram Japan Inc. do?
Bodygram is a Tokyo-based company whose AI estimates 35+ body measurements and body composition from smartphone photos.
Who founded Bodygram Japan Inc.?
Bodygram Japan Inc. was founded by Jin Koh.
Who are Bodygram Japan Inc.'s investors?
Bodygram Japan Inc.'s investors include 500 Global, No Talking Capital, StartX, Plug and Play Ventures.
Where is Bodygram Japan Inc. headquartered?
Bodygram Japan Inc. is headquartered in Tokyo, US.