BluTV
Acquired2 known investors
Turkish digital television service offering series, movies, and live broadcasts without advertisements.
Also known as Blu TV
Investors · 2
Company profile
researched Aug 2026BluTV was a Turkish over-the-top streaming and video-on-demand platform offering local and international series, films, live TV broadcasts, sports, lifestyle and other genres to subscribers in Turkish. Accessible via computers, mobile devices (Android and iOS) and smart TVs, it required registration and operated on a subscription basis, with pay-TV distribution arrangements alongside direct consumer plans.
Founded in 2015 under Doğan Holding by Aydın Doğan Yalçındağ and generally described as launching in 2016, BluTV built a substantial slate of Turkish original productions, beginning with Masum in 2017 and including Sıfır Bir, Behzat Ç., Bozkır, Alef, Saygı, Yeşilçam, Prens and Magarsus. It also carried licensed and exclusive international titles including Game of Thrones, House of the Dragon, Succession, Euphoria, The Last of Us, The Handmaid's Tale and Chernobyl.
Ownership moved from Doğan Holding to Discovery, Inc., which took 35% in January 2021, and then to Warner Bros. Discovery, which acquired the remaining stake in December 2023. WBD announced in December 2024 that the service would be absorbed into its global Max platform, and BluTV was dissolved on 15 April 2025, with subscribers migrated to Max in Turkey.
Founding story
The platform was created in 2015 within Doğan Holding by Aydın Doğan Yalçındağ, and Turkish technology press at the time framed it as the Doğan Group's entry into competition with Netflix in Turkey.
Business model
BluTV operated a paid over-the-top streaming service requiring registration, sold primarily as a direct-to-consumer subscription with TV Everywhere access through pay-TV partners. Plans in Turkey included a free tier, a pay-TV bundled subscription, monthly plans and annual plans; the platform was described as ad-free viewing.
Revenue came from consumer subscriptions (monthly and annual plans, priced in Turkey at TRY 199.9 monthly, TRY 99.9 monthly on an annual contract and TRY 1,198 yearly as of March 2025) and from pay-TV subscription distribution.
Traction
BluTV built a catalogue of dozens of Turkish original series between 2016 and 2024 and secured exclusive Turkish rights to Discovery+, HBO and Warner Bros. Discovery content. Its management cited steady growth from launch, and by March 2025 the service drew about 93% of its visitors from Turkey with smaller audiences in Germany, the UK, Azerbaijan and the Netherlands. Most-demanded titles at that point included Dune: Part Two, Game of Thrones and House of the Dragon.
Latest developments
Warner Bros. Discovery confirmed in December 2024 that BluTV would be folded into Max under a global streaming consolidation strategy, and in March 2025 set the Turkish launch of Max for 15 April 2025 alongside a commitment to increase investment in originals. BluTV was dissolved on that date and its subscribers were carried over to Max.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
BluTV was characterised by Warner Bros. Discovery executives and its own management as Turkey's first and leading local subscription video platform, positioned against global streamers in the Turkish market before being absorbed into Max.
BluTV was described in trade coverage as Turkey's first local subscription video-on-demand service, combining a large slate of Turkish-language originals with exclusive access to international catalogues including Discovery+, HBO titles and Warner kids channels in the Turkish market.
Technology
An OTT streaming platform delivering on-demand and live content over the internet to web browsers, Android and iOS mobile devices and smart TVs.
Go-to-market
Distribution was direct-to-consumer through web, mobile apps and smart TVs, supplemented by pay-TV subscription arrangements and content partnerships with Discovery+, HBO and Warner kids brands such as Cartoon Network and Cartoonito. Original Turkish productions, several of them moved over from YouTube or broadcast television, were used to attract and retain subscribers.
Turkish-speaking consumers in Turkey and in diaspora markets such as Germany and the Netherlands, spanning general entertainment, kids and lifestyle audiences.
Geography
Turkey was the core market, accounting for roughly 93% of platform visitors as of March 2025, with additional availability in Europe and Asia; secondary traffic came from Germany, the United Kingdom, Azerbaijan and the Netherlands. The service expanded into the Middle East and North Africa in 2018.
History
BluTV was created in 2015 under Doğan Holding by Aydın Doğan Yalçındağ, with the service commonly dated to a 2016 launch in Turkey, and was positioned as Turkey's first local SVOD player. It released its first original series, Masum, in 2017 and expanded into the Middle East and North Africa in 2018. In January 2021 Discovery, Inc. acquired a 35% stake, and BluTV became the exclusive distributor of Discovery+ in Turkey from 5 May 2021. HBO content and Warner kids channels were added in February 2023. On 6 December 2023 Warner Bros. Discovery raised its holding to 100%. In December 2024 WBD announced BluTV would be merged into Max, and the service was dissolved on 15 April 2025 when Max launched in Turkey and BluTV subscribers were transferred over.
Risks & controversies
The platform's independent existence ended with corporate consolidation: after full acquisition by Warner Bros. Discovery, BluTV was retired on 15 April 2025 and replaced in Turkey by Max.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 9
launches, deals, and filingsBluTV ceased operations on 15 April 2025; existing subscribers were grandfathered into Max, which launched in Turkey the same day.
WBD announced BluTV would be folded into Max as part of its global streaming consolidation strategy.
WBD raised its stake from 35% to 100%, bringing Turkey's first local SVOD service into its portfolio. Announcement covered by trade press on 29 December 2023.
HBO titles such as The Last of Us, Game of Thrones and Sex and the City, plus kids channels Cartoon Network and Cartoonito, were added to the platform.
Discovery+ content launched on BluTV on 5 May 2021, making the platform the exclusive distributor of Discovery+ in Turkey.
Discovery, Inc. took a 35% shareholding in BluTV as part of a strategic partnership.
BluTV was founded in 2015 under Doğan Holding by Aydın Doğan Yalçındağ as a Turkish streaming media and video-on-demand service; other sources date the platform's launch to 2016.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 5
primary sources listed
- BluTV - Wikipediaen.wikipedia.org · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does BluTV do?
- Turkish subscription streaming service, acquired by Warner Bros. Discovery and merged into Max in April 2025.
- Who are BluTV's investors?
- BluTV's investors include Metis Ventures, twozero Ventures.