Fundraising FoxBlue Pill
2 known investors
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BluePill is an AI-powered consumer insights platform that builds "AI Twins" — digital models of real consumers — to run surveys, focus groups, packaging and claims tests, concept tests, and behavioral simulations. It is aimed at consumer insights, brand, innovation, and marketing teams, particularly in CPG, FMCG, DTC, beauty, food and beverage, healthcare, media, and ecommerce.
Founders & leadership
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Ankit DhawanFounderAnkit Dhawan is a founder with prior experience in product and go-to-market at Amazon, where he worked on generalization AI and personalization systems, and previously founded Virtuelly, a team-building platform that reached $2M in revenue and was acquired. He holds an MBA from Cornell University and is now founder of BluePill, an AI-powered consumer insights platform.
Investors · 2
Flying Fish Ventureslisted by Flying Fish VenturesSeattle · $500K – $5M
How we know: Flying Fish Ventures's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
Ubiquity Ventureslisted by Ubiquity VenturesPalo Alto · $1M – $3M
How we know: a partner's Signal profile · Not right? Tell us
Frequently asked questions
- What does Blue Pill do?
- BluePill is an AI-powered consumer insights platform that builds "AI Twins" — digital models of real consumers — to run surveys, focus groups, packaging and claims tests, concept tests, and behavioral simulations. It is aimed at consumer insights, brand, innovation, and marketing teams, particularly in CPG, FMCG, DTC, beauty, food and beverage, healthcare, media, and ecommerce.
- Who founded Blue Pill?
- Blue Pill was founded by Ankit Dhawan.
- Who are Blue Pill's investors?
- Blue Pill's investors include Flying Fish Ventures, Ubiquity Ventures.