Blue Pill
2 known investors
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493 people in our graph share verified history with the Blue Pill team — schools, employers, funds. One of them is your warm intro.
Mike Zakunlockedknows Ankit Dhawan · together at Cornell (overlapped)
×4knows the team · via Cornell
×6knows the team · via Cornell Johnson Graduate School of Management
knows the team · via Allen Institute for AI (AI2)
BluePill is an AI-powered consumer insights platform that builds "AI Twins" — digital models of real consumers — to run surveys, focus groups, packaging and claims tests, concept tests, and behavioral simulations. It is aimed at consumer insights, brand, innovation, and marketing teams, particularly in CPG, FMCG, DTC, beauty, food and beverage, healthcare, media, and ecommerce.
Founders & leadership
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Ankit DhawaninFounderAnkit Dhawan is a founder with prior experience in product and go-to-market at Amazon, where he worked on generalization AI and personalization systems, and previously founded Virtuelly, a team-building platform that reached $2M in revenue and was acquired. He holds an MBA from Cornell University and is now founder of BluePill, an AI-powered consumer insights platform.
Investors · 2
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Frequently asked questions
- What does Blue Pill do?
- BluePill is an AI-powered consumer insights platform that builds "AI Twins" — digital models of real consumers — to run surveys, focus groups, packaging and claims tests, concept tests, and behavioral simulations. It is aimed at consumer insights, brand, innovation, and marketing teams, particularly in CPG, FMCG, DTC, beauty, food and beverage, healthcare, media, and ecommerce.
- Who founded Blue Pill?
- Blue Pill was founded by Ankit Dhawan.
- Who are Blue Pill's investors?
- Blue Pill's investors include Flying Fish Ventures, Ubiquity Ventures.