Blocklords

BLOCKLORDS began as a medieval grand strategy game developed by MetaKing Studios, in which players create a hero, gather resources, craft items on-chain, conquer strongholds and cities, and progress from farmer to warrior or ruler. The project used NFTs with a deliberately light-touch integration to ease onboarding — players receive a free hero — with planned depth through a squad progression system, stronghold battles and a dynasty system allowing players to found family houses. A large-scale battle update, Battleborne, was described as introducing battles with thousands of medieval units, with the stated goal of making every in-game action a transaction. The team also referenced its own dappchain, LORDCHAIN, as infrastructure intended to support large user volumes cost-effectively.

The brand has since been repositioned: the company states that BLOCKLORDS has evolved into BLOCKLORE, a node-based, collaborative multimodal AI generative canvas operated by Metaking Studios OU. BLOCKLORE unifies image, video and audio generation and editing on a single infinite canvas, where users upload assets, connect nodes and generate outputs, with every intermediate step retained on the canvas for adjustment, reuse and export. A unified model layer allows multiple third-party models to be called within one workflow, including Seedance 2.5 and 2.0, Wan 3.0, Qwen-Image 3.0 Pro, Grok Imagine and OpenAI GPT-5.6 models. The product includes a Director Stage, four core node types, a multi-track video editor with frame-accurate trimming and one-click export, ready-made canvas templates, and a community section where published works can be featured and forked back to the canvas that generated them.

Founding story

Co-founder and CEO David Johansson, based in Sweden, began his career in film after studying in the US and working in Hollywood, then moved into game development in China around 2013-2014 during the rise of free-to-play. Working on free-to-play economies, he concluded that players had no ownership or equity in the worlds they invested time and money in, and after discovering Bitcoin persuaded his co-founder to explore blockchain. The team judged existing technology insufficient until CryptoKitties and the emergence of NFTs provided a workable use case, leading to the original BLOCKLORDS design.

Business model

The BLOCKLORE platform operates on a credits system with paid membership tiers that provide more credits, higher generation concurrency and faster generation. In its earlier games form, the business centered on a free-to-download strategy game with NFT heroes and items and an in-game token economy.

Membership subscriptions and credit consumption for AI generation on the BLOCKLORE canvas.

Traction

The BLOCKLORE platform publishes a community feed of creator works and runs ongoing Creator Challenges; the earlier Seascape Networks phase minted almost one million NFTs across multiple chains.

Latest developments

The company announced the transition from BLOCKLORDS to BLOCKLORE and launched Seedance 2.5 on the platform alongside Wan 3.0, Qwen-Image 3.0 Pro, Grok Imagine and OpenAI GPT-5.6 models, together with a homepage overhaul, limited-time discounts and new guides for the canvas workflow and video editor.