Blockasset
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An online casino and betting platform offering in-house games such as Blackjack, Dice, and Plinko. Access is restricted in certain regions.
Also known as BlockBet
Founders & leadership
Investors Β· 1
Funding
SEC filings, press & company announcements- Undisclosed amountSeries ASep 2024Source β
Source: company announcements and press reports β follow each round's link for the claim.
Company profile
researched Aug 2026Blockasset is a Solana-based sports and blockchain platform that connects athletes, clubs, sports and ticketing agencies, and fans. Its original products centred on non-fungible tokens: an NFT launchpad for elite athletes, fan-engagement features such as exclusive fan clubs, AMAs, chats and meets, voting on athlete decisions, fantasy sports competition and a virtual sticker book, and the $BLOCK token, which is described as giving holders discounts on NFT purchases, staking, access to monthly drops and member-only events, NFT farming, listing boosts and platform governance.
The platform has since extended into sports betting and gaming products. Coverage from 2024 describes users earning BLOCK tokens through sports-centric products including BlockPicks predictions and the BlockBet social sportsbook, positioned around community governance. The company's blockasset.co domain currently presents BlockBet, a crypto casino and sportsbook offering in-house 'BlockBet Originals' games such as Blackjack, Dice and Plinko, alongside slots, live casino, table games, game shows and crash games, plus sports betting on football, basketball and ice hockey with features such as early payout, parlay boosts and UFC event insurance. A separate Blockasset 'Connect' area aggregates feeds for auctions, blogs, digital collectibles, raffles, a store, and social channels. Much of the game catalogue is geo-restricted, with titles marked unavailable in certain regions.
Founding story
Blockasset was founded in April 2021 by a team of professional athletes, entrepreneurs, sports scientists and blockchain developers, aiming to bring athletes and their followers together in the post-pandemic period through deeper fan engagement using NFTs. Mixed martial artist and former Muay Thai kickboxer Darren Till is named as one of the founders and as the first athlete to issue NFTs on the platform.
Business model
Blockasset operates consumer-facing digital products around sports and betting. Its NFT launchpad and drops generated revenue from primary NFT sales with athletes, with a planned marketplace intended to add trading fees, while the current BlockBet property is an online casino and sportsbook that offers in-house and third-party games, sports betting markets and a loyalty store, with promotional mechanics such as deposit matches, free spins, rakeback, cashback on losses, parlay boosts and a referral commission paid in USDC.
Revenue sources indicated by the sources include primary sales of athlete NFT collections, a planned low-fee NFT marketplace supporting fiat and crypto payments, and casino and sportsbook wagering on the BlockBet platform.
Traction
The 'LeGENds' collection of 10,000 NFTs sold out in nine minutes on 4 November 2021, gathering $5 million, and Giorgio Chiellini's 'The Gladiator' NFT sold for $58,989 (2001 SOL) in July 2021. A 2024 profile listed the company at 11-50 employees.
Latest developments
Reporting dated September 2024 described Blockasset raising $1,000,000, with proceeds directed to product development, platform technology and community engagement around the BLOCK token, BlockPicks predictions and the BlockBet social sportsbook. The blockasset.co site currently promotes BlockBet features including instant rakeback, weekly cashback on losses, early payout on football, basketball and ice hockey, a 30% combo boost on parlays, VIP status transfers, a restocked store and an installable app.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Blockasset presents itself as a blockchain-based sports platform bridging athletes, clubs, agencies and fans, and in 2024 was categorised in the sports industry at Series A stage with total funding of $1.0M. Its NFT drops were reported as record-setting on Solana at the time.
Blockasset positioned itself as an athlete-first NFT launchpad on Solana with verified participation from high-profile sports figures, including collections authenticated by the athletes themselves or their official executors, and described 'LeGENds' as the first joint collection featuring sports stars of that stature. Advisors listed include Joe McCann and Nikolai Onken.
Technology
The platform is built on the Solana blockchain and uses non-fungible tokens and fan tokens, with the ecosystem powered by the $BLOCK token, which supports staking, NFT farming, listing boosts and governance. Planned technology included an NFT marketplace with low fees and fast processing and a play-to-earn NFT gaming suite.
Go-to-market
Distribution has relied on partnerships with well-known athletes and sports personalities to launch branded NFT collections, publicity events such as the Times Square presentation of the 'LeGENds' drop covered by BT Sports and The Mac Life, and third-party launch venues such as the Raydium Drop Zone. The betting product is marketed through welcome bonus packages, free spins, loyalty and VIP schemes, a store with redeemable coins, a mobile app with app-exclusive rewards, and a referral programme paying lifetime commission in USDC.
Sports fans and crypto users: NFT collectors and followers of individual athletes, and online casino and sports betting players.
Geography
The platform is offered online. Parts of the game catalogue on the BlockBet site are unavailable in certain regions, indicating geographic restrictions on access.
History
The company was founded in April 2021 by a team described as professional athletes, entrepreneurs, sports scientists and blockchain developers, with mixed martial artist Darren Till among the founders and the first athlete to issue NFTs on the platform. Its first athlete NFT release with Giorgio Chiellini came in July 2021, followed by the 'LeGENds' collection in November 2021. Roadmap items published at the time included an NFT marketplace (Q4 2021), NFT farming and staking (Q1 2022), a 'LeGENds Gen 2' drop (Q1 2022) and a play-to-earn gaming suite (Q2 2022). By 2024 the product line was described as sports-centric offerings including BlockPicks predictions and the BlockBet social sportsbook, and the blockasset.co domain now hosts the BlockBet crypto casino and sportsbook.
Risks & controversies
Access to games on the platform is restricted in certain regions, and the site instructs users to disable VPNs, indicating exposure to gambling and geographic licensing constraints. Several roadmap items published in 2021 were forward-looking commitments with dates in 2021 and 2022.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 3
launches, deals, and filingsCollection created with Wayne Rooney, Mike Bisping, Jonah Lomu, Alexander Ovechkin and Muhammad Ali (the latter two via official executors for Lomu and Ali), with art by digital artist Dosbrak. The drop was hosted on Raydium Drop Zone, sold out in nine minutes and gathered $5 million; it was presented on a countdown screen in Times Square, New York.
$5M source β
Blockasset partnered with Italian footballer Giorgio Chiellini on 'The Gladiator' NFT, reported as setting a price record for NFT sales on Solana. The buyer received an in-person meeting with the athlete, a signed shirt and two match tickets.
$59K source β
Blockasset reported partnerships with sports figures and companies from the distributed ledger and gaming industries, including Solana Capital and Animoca Brands.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 8
primary sources listed
- Blockassetblockasset.co Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Blockasset do?
- Solana-based sports platform behind athlete NFT drops and the BlockBet crypto casino and sportsbook.
- Who founded Blockasset?
- Blockasset was founded by Paul Evans.
- Who are Blockasset's investors?
- Blockasset's investors include WWVentures.