Blippar
Founded 2011 · 44 employees on LinkedIn · 4 known investors
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Blippar is an augmented reality creation platform that lets creators and developers design, publish, and share AR experiences across devices, supporting both no-code building and technical customization. Its capabilities include surface tracking, marker recognition, and text-based triggers for building experiences that respond to real environments and objects.
Also known as Blippar
Founders & leadership
Blippar was founded in 2011 by Steve Spencer.
Investors · 4
Company profile
researched Aug 2026Blippar is an augmented and extended reality content creation platform that allows users to build AR experiences either with or without code. Its Blippbuilder tooling and developer options support surface tracking to place virtual content on flat surfaces, image tracking to trigger and anchor content to specific images and markers, face tracking for experiences rendered on and around human faces, and immersive spaces for fully interactive environments that surround the user.
The platform includes a 3D model library alongside support for uploading custom 3D models, with animation, texturing and colour controls, full animation timelines, and visual scripting that uses triggers, variables and logic to add interactivity to WebAR projects. Blippar publishes technical guidance for WebAR practitioners, including material on WebAR performance optimisation and comparisons of WebAR against native AR across performance, cost and deployment.
As of the company's current website, Blippar states it is upgrading its technology platform architecture and has suspended new subscriptions.
Business model
Blippar provides a self-service and developer-oriented AR content creation platform, historically offered on a subscription basis; new subscriptions are currently suspended while the company upgrades its platform architecture.
Traction
The company reports being trusted by more than 100,000 brands and having over 50,000 users, and says global brands have used its augmented reality technology since 2011.
▸Full profile — market position, technology, go-to-market, geography
Market position
Blippar describes itself as the leading platform for powering augmented and extended reality content, citing more than 100,000 brands and more than 50,000 users.
Blippar positions the platform as usable both without code and with technical customisation through visual scripting, and cites a combination of surface, image and face tracking plus immersive spaces and animation tooling within a single creation environment.
Technology
Web-based AR creation tooling supporting surface tracking, image/marker recognition, face tracking, immersive spaces, 3D model upload and a built-in model library, animation timelines, and visual scripting with triggers, variables and logic for WebAR interactivity.
Go-to-market
The platform is marketed directly to brands, creators and developers through its website and a technical blog covering WebAR development topics, with a showcase of projects built by Blippbuilder users and developers.
Brands, marketers, creators and WebAR developers building augmented and extended reality content.
Geography
Blippar describes itself as serving global brands.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
3 people who came through Blippar went on to found or lead other companies.
Timeline · 1
launches, deals, and filingsBlippar states on its website that it is upgrading its technology platform architecture and has suspended new subscriptions.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- Blipparblippar.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Blippar do?
- Blippar is an augmented and extended reality creation platform for building AR experiences with or without code.
- Who founded Blippar?
- Blippar was founded by Steve Spencer in 2011.
- Who are Blippar's investors?
- Blippar's investors include Chroma Ventures, Prime Ventures, Qualcomm, Qualcomm Ventures.