Biva

Biva (branded BIVA) is a self-service business intelligence and analytics reporting platform that aggregates data from a company's website, marketing and advertising platforms into a single environment for reporting and monitoring of key performance indicators in real time. The product follows a four-step workflow: connecting sources through one-click integrations, automated transformation of raw data (cleaning, mapping, grouping), automated report generation and trigger-based alerting, and sharing of reports and dashboards. The company states that setup takes less than five minutes and that data aggregation from connected sources is completed in under 12 hours, with no data modeling or coding required by the user.

Functionally, the platform offers hundreds of built-in reports and metrics designed per connector, summary and detailed report formats, dashboards and views that segregate data by business function, usage frequency and event-driven need for action, and interface features such as filtering, sorting, charting and pivot tables. Reports can be scheduled to email and exported to office formats such as Excel or delivered to interfaces such as WhatsApp. BIVA Alerts covers anomaly notifications for unusual trends, threshold-based metric alerts, automated email triggers, posting messages to WhatsApp and Slack, and updating Facebook and Amazon fields based on user behaviours and attributes. The interface has responsive layouts for both desktop and mobile use. The company also markets an enterprise tier positioned as a single source of truth across enterprise functions, with the ability to connect and transform data from any source, build custom reports and dashboards, and develop bespoke enterprise analytics applications. A marketplace of more than 250 out-of-the-box marketing "skills"/apps is offered for analyzing specific aspects of a business.

Business model

Biva sells access to its hosted analytics platform directly to businesses, with a free entry package requiring no credit card and cancellable at any time, alongside a sales-assisted track for larger and enterprise deployments including custom enterprise analytics applications.

The website advertises a 100% free package with no credit card required and cancellation at any time, plus a "Contact Sales" path, indicating a freemium software subscription approach with sales-led enterprise plans; specific pricing is not published on the site.