Bits

Bits is a UK consumer fintech operating a credit-building product aimed at people taking out credit for the first time. Customers pay a monthly subscription that unlocks two lines of credit: a Bits Credit Card, a Mastercard usable anywhere Mastercard is accepted with no FX fees and, per the app store listing, 0% APR and no late fees; and a Bits Store Card usable in an in-app store of electronics and consumer goods offering savings of up to 5% on the top plan. Both lines are reported monthly to the credit bureaus, with every payment — on time, late or missed — reported. The credit card operates on a weekly repayment cycle in which the balance is cleared in full each week. Credit card limits start between £50 and £100 and can increase over time; store card limits depend on the subscription plan chosen [0][1][3].

Application is via a soft eligibility check that does not affect the applicant's credit file, with a fully automated decision in under 60 seconds and a hard search only on formal acceptance of an offer. Eligibility is limited to UK residents aged 18 or over with valid ID, and the company states the product is unsuitable for people in financial difficulty or who have recently entered an IVA or Debt Management Plan. Beyond the cards, the app bundles a credit-score view, a credit simulator, a "School of Credit" video library, gamified lesson content, an all-accounts money dashboard, AI chat, government-benefit eligibility checks, automatic spend-locking controls, rent reporting to Equifax and a monthly members' raffle [0][1][3].

The operating entity is Fea Card Limited, a company registered in England (Companies House number 11620703) with a registered address at 349 Royal College Street, Camden, London NW1 9QS. The firm is FCA-regulated (firm reference number 946683) for credit information services and credit broking, while the credit card, store card and subscription are described as unregulated under exemptions in the Regulated Activities Order [3][0][1].

Business model

Subscription-based consumer credit. Customers pay a recurring monthly Bits subscription that is described as the only fee, granting access to the credit card, store card and the wider set of member services; the card carries no FX fees and, per the Play Store listing, 0% APR and no late fees. Tiered plans determine store-card limits and the size of in-store discounts [0][1][3].

Recurring monthly subscription fees from members, with plan tiers offering different store-card limits and discount levels; the company also operates a regulated credit-broking marketplace in partnership with Freedom Finance Ltd [0][1][3].

Traction

Company-reported figures cite more than 1,000,000 UK users and a 4.7/5 Trustpilot rating across 3,500+ reviews; the Google Play listing shows 100K+ downloads and was last updated in August 2026. Y Combinator lists the team size at 15 [0][1][3][5].

Latest developments

The website describes a consolidation of the card and money-management products into a single app, adding a unified dashboard, AI chat, gamified and Duolingo-style credit lessons, benefits eligibility checks, auto-locking spend controls, rent reporting and a monthly members' raffle. The Google Play listing was last updated 6 August 2026 [0][1][3].