BGFG
Founded 2019 · 35 employees on LinkedIn · 1 known investors
BGFG is a digital media publishing company producing content, reviews, and buying guides across gaming, tech, lifestyle, food, and outdoor sectors, alongside e-commerce offerings, a marketing agency, and SaaS tools. It serves both consumer readers and business clients.
Also known as By Gamers For Gamers
Founders & leadership
BGFG was founded in 2019 by Will, Andrew, and Craig.
Investors · 1
Company profile
researched Aug 2026BGFG is a Manchester-based online publishing house that owns and operates a network of consumer-facing media brands, alongside e-commerce, marketing agency and software divisions. Its PC, tech and gaming titles include PC Guide, PC-Builder.io (a part picker and compatibility checker with price comparison and price-tracking tools), WePC and Silent PC Review, which has covered quiet computing since 2002. Its food, lifestyle and outdoors titles include Imaging Resource, covering cameras and photography gear, and Best Binoculars Reviews (BBR), covering binoculars, monoculars and night vision devices. Editorial output centres on reviews, features and buying guides, with in-house writers, product specialists and benchmarkers producing content for readers in more than 241 countries.
Beyond publishing, BGFG runs Gaming Giveaways, a competition and giveaway site offering custom PCs, consoles and gamer setups, established in April 2020. AgencyGMR is the group's full-service digital marketing arm, delivering content, creative and strategic campaigns for brands. Two SaaS products, Content Guardian (content management) and RealtimeGA4 (analytics), were developed internally for the publishing division and are now offered to other publishers. BGFG and AgencyGMR are recognised as an official TikTok Shop Partner.
Founding story
The company was founded by three co-founders. Will Blears, CEO and co-founder, built online businesses as a teenager and has more than 15 years in the digital space, having previously built and exited seven-figure businesses. Andrew Kirkcaldy brings over 16 years in brand, digital marketing and e-commerce, previously running brand and digital marketing teams at AO.com. Craig Kirkcaldy, Andrew's brother, has over 20 years of project and operational management experience gained working internationally before returning to the UK to build a company around shared gaming and tech interests.
Business model
BGFG combines advertising- and commerce-oriented digital publishing with adjacent revenue lines. Its owned media sites carry reviews and buying guides that direct readers to retailer purchase pages; a company profile lists affiliate revenue among its business keywords. Client-facing services are sold through AgencyGMR (content, creative and strategic marketing campaigns, plus e-commerce integration and audience insights), while a giveaway/competition site serves consumers directly and internally built SaaS tools are licensed to other publishers.
Revenue lines described across company materials include advertising and brand campaigns sold to hardware and gaming brands, affiliate/e-commerce referrals from reviews and buying guides, agency service fees via AgencyGMR, the Gaming Giveaways competition site, and subscriptions to its SaaS products Content Guardian and RealtimeGA4.
Traction
Company materials cite readership in the millions each month across the network and users from over 241 countries. Gaming Giveaways, launched in April 2020, reports having awarded more than £1,000,000 in prizes to over 2,500 winners. A third-party data provider estimates annual revenue of about $3.59 million and a headcount band of 21-50.
Latest developments
BGFG and AgencyGMR have been recognised as an official TikTok Shop Partner, offering brands creative and e-commerce integration on the platform. The company is offering its internally developed SaaS tools, Content Guardian and RealtimeGA4, to other publishers, and is recruiting for roles including a Marketing Director for Gaming Giveaways at its Manchester office.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
BGFG describes itself as a global online tech publishing house with millions of monthly readers and an ambition to lead media publishing across gaming, tech, lifestyle, food and outdoor sectors. Third-party data providers categorise it as a small-to-mid-size media production and publishing company in Manchester with 21-50 employees and estimated annual revenue of about $3.6 million.
The company positions itself around in-house expert testing and unbiased reviews ("by gamers, for gamers"), a portfolio of established niche brands spanning several verticals, and vertical integration across editorial, e-commerce, agency services and proprietary SaaS tooling used internally before being sold to peers. It is also an official TikTok Shop Partner in the UK.
Technology
The group builds and operates its own web properties and tools, including the PC-Builder.io component compatibility and price-tracking tool, the Content Guardian content management product and RealtimeGA4 analytics product, both created for internal publishing use before being offered externally. Third-party profiles list a WordPress-based stack with Elementor, jQuery libraries, Swiper, Cloudflare CDN and bot management, reCAPTCHA and Piwik PRO analytics.
Go-to-market
Consumer reach is built through search- and content-led publishing across multiple owned niche sites, supported by video production and social channels including TikTok. Brand and agency work is sold on the basis of access to the group's gaming and hardware enthusiast audience, with services spanning creative video content, brand campaigns, one-click e-commerce ordering from its sites and audience insight reporting. SaaS tools are marketed to other publishers after internal use.
Consumers researching purchases in PC hardware, gaming, photography, outdoor optics, food and lifestyle; and business clients including hardware, gaming and consumer technology brands seeking marketing campaigns, e-commerce integration and audience insight. Its SaaS products target other digital publishers.
Geography
Headquartered in a purpose-built office in central Manchester, England, roughly ten minutes' walk from Piccadilly. Its websites serve a global audience with visitors from more than 241 countries.
History
A third-party company profile gives a founding year of 2019. Gaming Giveaways was established in April 2020. The company outgrew its previous office and built its own Manchester premises, opening them at the end of the COVID-19 lockdown period. Its brand portfolio has grown to include PC Guide, PC-Builder.io, WePC, Silent PC Review (publishing since 2002), Imaging Resource and Best Binoculars Reviews, alongside AgencyGMR and the SaaS products Content Guardian and RealtimeGA4.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsBGFG and its agency arm AgencyGMR are recognised as an official TikTok Shop Partner in the UK, combining creative content with e-commerce integration for brands.
After outgrowing its previous office, the company built and opened its own premises in central Manchester at the end of the COVID-19 lockdown period, including games areas, collaborative spaces and an office bar.
BGFG established Gaming Giveaways, an e-commerce competition and giveaway site offering custom PCs, consoles and gamer setups; it reports having handed out over £1,000,000 in prizes to more than 2,500 winners.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- BGFGbgfg.co.uk · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does BGFG do?
- Manchester-based digital publisher operating PC, gaming, photography and outdoors sites plus an e-commerce brand, agency and SaaS tools.
- Who founded BGFG?
- BGFG was founded by Will, Andrew, Craig in 2019.
- Who are BGFG's investors?
- BGFG's investors include GC Angels.