Bex Money
London, GB · Founded 2018 · 5 employees on LinkedIn · 1 known investors
Bex Money offers a prepaid Mastercard product for consumers, issued under UK financial regulation.
Also known as Bex Card · Bex Money Limited · BEX MONEY LIMITED · Coinzu Limited · Geko Ltd · Guno Limited · Shush Money Limited
Investors · 1
Company profile
researched Aug 2026Bex Money (branded Bex Card) operates a UK mobile application that combines a prepaid Mastercard for children with parental oversight tools, savings features and financial education content. Parents can set up recurring pocket money allowances, receive spend notifications to track family spending, and assign tasks that children complete to earn rewards. Children can set savings goals (a "save now, buy later" feature) and use Bex Pay, a QR-code-based transfer function for sending and requesting money between friends and family within the Bex network.
Alongside spending and saving, the company offers a Junior ISA allowing tax-free family investment of up to £9,000 per year, with a choice of cash or stocks and shares, an ESG fund option, and a stated minimum investment of £1. The app also includes "Bex Buddy", an AI-powered chatbot that answers financial questions (for example, about ESG investing), positioned as delivering financial literacy skills the company says are not taught in schools. Bex additionally runs "Bex In Schools" financial literacy workshops.
The Bex Money Prepaid Mastercard is issued by Prepaid Financial Services Limited under licence from Mastercard; Prepaid Financial Services is authorised and regulated by the UK Financial Conduct Authority under the Electronic Money Regulations 2011 (firm reference number 900036). Customer complaints relating to the card fall under the Financial Ombudsman Service.
Business model
Bex monetises through a simple consumer fee schedule on its prepaid card product rather than complex tiered pricing. Fees are charged to the parent account and capped at £1 per card per month regardless of usage, including when travelling abroad; each card is billed independently of the others on an account.
Card-related fees charged to the parent account: £0.20 per ATM withdrawal, £0.20 per transaction, free physical or replacement cards, and 3% of value on foreign currency transfers, subject to the £1 per card per month cap.
Traction
The company cites a survey of over 700 students in which 9 out of 10 said Bex In Schools financial literacy workshops would help them make better financial decisions.
Latest developments
A startup directory records GC Angels as an investor associated with the company, dated 07.05.2025, and lists the company as active as of that date.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Bex operates in the UK children's and family banking segment, combining a prepaid card, pocket money automation, a Junior ISA and financial education in a single app.
Bundling of a prepaid children's card with tax-advantaged Junior ISA investing (cash or stocks, ESG fund, from £1), an AI chatbot for financial education, task-based earning, and a flat £1 per card per month fee cap including on overseas use.
Technology
A consumer mobile app (available via the App Store) providing prepaid card controls, allowance scheduling, spend notifications, savings goals, task-based rewards, and QR-code peer-to-peer transfers via Bex Pay. The app embeds "Bex Buddy", an AI chatbot used to deliver financial literacy content.
Go-to-market
Direct-to-consumer app sign-up, supported by a referral programme paying £5 each to the referrer and the referred friend once the new user signs up, links a parent or child account and loads money into the parent account. Bex also runs in-school financial literacy workshops as an outreach channel.
Families in the UK — parents seeking to manage pocket money, allowances and oversight of children's spending, and their children, who use the prepaid card, savings goals and learning features. The company also engages school students through financial literacy workshops.
Geography
United Kingdom; the corporate entity BEX MONEY LIMITED has a registered office c/o Irwin Mitchell LLP, Riverside East, 2 Millsands, Sheffield, and the card issuer is based in London.
History
The corporate entity was incorporated in England and Wales on 10 October 2018 as GEKO LTD (company number 11614625). It was renamed GUNO LIMITED in November 2019, COINZU LIMITED in July 2020, SHUSH MONEY LIMITED in September 2020, and BEX MONEY LIMITED in October 2021. Its registered nature of business is other information technology service activities (SIC 62090), and it remains an active private limited company.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsThe Bex Money Prepaid Mastercard is issued by Prepaid Financial Services Limited under licence from Mastercard; the issuer is FCA-authorised under the Electronic Money Regulations 2011, firm reference number 900036.
The entity, previously SHUSH MONEY LIMITED (from 7 September 2020) and before that COINZU LIMITED and GUNO LIMITED, adopted the name BEX MONEY LIMITED on 15 October 2021.
Company number 11614625 incorporated in the UK as GEKO LTD; a private limited company with SIC code 62090 (other information technology service activities).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureCompanies House · registry record
View on Companies House ↗- Registered name
- BEX MONEY LIMITED
- Company number
- 11614625
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 10 Oct 2018
- Registered office
- C/O Irwin Mitchell Llp Riverside East, 2 Millsands, Sheffield, South Yorkshire, S3 8DT
- Nature of business (SIC)
- 62090 — Other information technology service activities
- Previous names
- SHUSH MONEY LIMITED (2020–2021)COINZU LIMITED (2020–2020)GUNO LIMITED (2019–2020)GEKO LTD (2018–2019)
- Accounts
- last made up to 31 Mar 2025 · next due 31 Dec 2026
- Confirmation statement
- last made up to 9 Oct 2025 · next due 23 Oct 2026
Current officers · 1
- Lisa Jacqueline Simmons — director, appointed 10 Oct 2018
Source: Companies House public register · retrieved 5 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
▸Research sources · 8
primary sources listed
- Bex Moneybexcard.co.uk · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Bex Money do?
- Bex Money is a London-based family finance app offering kids' prepaid Mastercards, pocket money tools and a Junior ISA.
- Who are Bex Money's investors?
- Bex Money's investors include GC Angels.
- Where is Bex Money headquartered?
- Bex Money is headquartered in London, GB.