Bemyfriends
Founded 2021 · 72 employees on LinkedIn · 3 known investors
bemyfriends provides fandom business solutions that combine IT platforms with consulting services, helping creators and brands build sustainable businesses around their fan communities. It targets organizations seeking to grow and monetize their fandoms.
Also known as b.stage · bemyfriends
Investors · 3
Company profile
researched Aug 2026bemyfriends is a fandom business company whose stated mission is to convert the value of fandoms into sustainable businesses for artists, creators and brands. Its core product, b.stage, is a white-label platform that lets an IP holder run its own branded fandom hub, with memberships, content services, merchandise, fan data analytics and AI communication tools; the company emphasizes that clients retain ownership of all fan engagement data generated on their b.stage and can analyze fan activity, preferences and revenue to inform business decisions.
Around the platform, bemyfriends operates several adjacent business lines. b.stage+ is a fan-facing service offering interactive content such as fan voting events, lucky draws and fan signing sessions, alongside an online commerce mall aggregating merchandise from multiple artists. A dedicated e-commerce and fulfillment team manages global sales, payment and delivery of physical goods, supported by consulting on e-commerce setup, operations and logistics management. The IP business unit provides consulting and agency services spanning character IP development, commercialization, marketing and licensing, including consumer products and characters. b.stage Ads is an advertising solution that sells campaigns against the platform's fandom audience, with an in-house team handling campaign planning, budget management and performance analysis.
According to a Forbes Business Council company profile, bemyfriends was founded by the team behind Weverse, the official global fan platform for BTS, and is headquartered in Korea with operations in the United States and Japan. Its client base is described as including K-pop artists, esports teams and entertainment companies.
Founding story
The company was started by the team that built Weverse at HYBE; co-founder and CEO Wooseok (Steve) Seo states he was previously founder and CEO of Weverse, the official global fan platform for BTS, and brings over a decade of experience in tech-driven fan engagement, community monetization and global expansion.
Business model
bemyfriends combines an IT platform business with services: it supplies b.stage as a white-label SaaS fandom platform to IP holders and layers on consulting, global e-commerce and fulfillment operations, IP planning/licensing agency work, and advertising sales against the b.stage user base. Investor commentary describes it as an IT-based D2C platform for businesses and creators and as a B2B enterprise partner, with a model that guarantees 100% ownership to IP holders.
Revenue is derived from providing the b.stage platform and related enterprise solutions to IP holders, consulting fees, global e-commerce and fulfillment of physical merchandise, IP commercialization and licensing agency services, and advertising products sold on the b.stage platform.
Traction
b.stage hosts over 200 brands active in K-pop, sports, creator and other sectors and attracts users from 230 countries, according to the company. KB Investment described growth of more than three times year-over-year, and the company's e-commerce operation ships to over 208 countries.
Latest developments
Investor statements on the company's site from Smilegate Investment, KB Investment and Mainstreet Ventures reference b.stage's expansion beyond K-pop into e-sports, musical theater and content creation, and their participation as investment partners. The company also markets b.stage Ads, an advertising solution built on the b.stage platform.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a global fandom business builder and "total solution" provider in what investors describe as the "Fandom-Tech" sector; Mainstreet Ventures characterized it as having established itself as the industry's leading solution within three years, and Smilegate Investment cited its expansion beyond K-pop into e-sports, musical theater and content creation.
Combines a customizable platform with a full suite of business services (consulting, commerce and fulfillment, IP licensing, advertising) rather than a platform alone; grants IP holders 100% ownership of their fan data and revenue channels; and draws on the founding team's prior experience building Weverse.
Technology
b.stage is a customizable, IT-based fandom platform providing branded fan hubs with memberships, content services, merchandise commerce, fan data analytics and AI communication tools, with data ownership retained by the client.
Go-to-market
The company sells directly to IP holders and brands via platform launch requests, partnership requests and consulting engagements, and supports clients with expert teams in e-commerce/logistics, IP and advertising. It collaborates with partners across multiple industries and has established logistics partnerships with Samsung SDS and Hanjin to ship to global fans.
Artists, creators and brands seeking to monetize fandoms, including K-pop artists and entertainment companies, esports and e-sports teams, sports properties, musical theater, and content creators; investor and company materials position the offering as a B2B enterprise solution for IP holders.
Geography
Headquartered in Korea, with entities in the United States (bemyfriends U.S., with the CEO based in Los Angeles) and Japan (bemyfriends Japan). Its e-commerce and logistics operations support shipping to more than 208 countries, and the b.stage platform is described as attracting users from 230 countries.
History
bemyfriends was founded by the original team behind Weverse, BTS's official global fan platform, developed while its co-founder and CEO was at HYBE. Leadership includes co-founder and CEO Steve Seo (Wooseok Seo), who also serves as CEO of bemyfriends U.S., co-founder and head of finance SangHun Bae, co-founder and CDO JunKi Kim, CEO KiYoung Lee, CBO SeJung Ha, CTO KyuWon Moon, and regional VPs for Japan (BoHye Kim) and the U.S. (Samuel Son). Investor commentary indicates the company established itself as a leading fandom solution within about three years of launch.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlap
Companies competing with Bemyfriends for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 8
primary sources listed
- Bemyfriendsbemyfriends.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Bemyfriends do?
- Korean fandom business company offering b.stage, a white-label fan platform, plus commerce, IP and advertising services.
- Who are Bemyfriends's investors?
- Bemyfriends's investors include Cleveland Avenue, Prime Partners, AMUSE.