Beluga
17 employees on LinkedIn · 9 known investors
Beluga publishes crypto market analysis, insights, and educational articles covering topics such as Solana staking and DeFi. It distributes a weekly newsletter (the Beluga Brief) aimed at crypto investors.
Also known as Beluga Brief
Founders & leadership
Investors · 9
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$4M disclosed across 1 round · 2023
- $4MSeedOct 2023 · 4 sources
186 Ventures, 2 Punks Capital, Anagram
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Beluga is a cryptocurrency media and research platform operating at heybeluga.com. It publishes editorial content on crypto news, markets, tokens, DeFi, NFTs, memecoins, gaming and trading, alongside the Beluga Brief, a weekly newsletter written by its content team. The site states its content is free and written by in-house experts, and describes the Brief as trusted by roughly 100,000 investors, traders, whales and CEOs.
Beyond articles, the site organizes content into product areas: token insights covering upcoming and "hottest" token launches, in-depth research on crypto projects aimed at trading decisions, and an airdrops section through which readers can explore projects and earn rewards. Beluga also states it partners with crypto projects.
The company frames its mission as helping people "do more with crypto" by making the space easier to understand and navigate safely across NFTs, tokens, DeFi, staking and web3 games, and by bringing trust and transparency to the industry. It maintains a press kit with downloadable logo and brand assets and a communications contact for media inquiries.
Founding story
Beluga's leadership cites a gap in trustworthy resources for surfacing new crypto projects and tokens: CEO Sonny Singh, previously Chief Commercial Officer at BitPay, observed the need for a trusted site to showcase launching crypto projects and tokens, noting that while 600 million people own crypto, few use it for anything beyond buying and holding. The company name references beluga whales, chosen for their sociability and echolocation-based navigation skills as a metaphor for helping users become informed "crypto whales."
Business model
Beluga distributes free editorial content, research and a newsletter to a crypto investor audience and states that it partners with crypto projects; it also runs an airdrops program through which readers can earn rewards from projects.
Traction
The company reports that the Beluga Brief newsletter reaches roughly 100,000 investors, traders, whales and CEOs.
Latest developments
Recent site content includes market outlook and analysis pieces such as crypto predictions for the coming six months, a bull case for NFTs in 2026, coverage of Ethereum, and a profile of the trading app Fomo.
▸Full profile — market position, go-to-market, history
Market position
Beluga positions itself as a crypto research and media resource serving both newcomers and experienced participants, with material ranging from introductory explainers to in-depth technical analysis.
Beluga emphasizes free, expert-written content produced by a team with operating experience in crypto and fintech, combining news and market commentary with token launch coverage, project research and airdrop opportunities in one place.
Go-to-market
Distribution is through the heybeluga.com website and the weekly Beluga Brief email newsletter, supported by partnerships with crypto projects and a press/media kit for journalists.
Crypto investors, traders and other market participants, including both beginners and experienced enthusiasts, as well as crypto projects seeking exposure through partnerships.
History
Beluga's management team includes people with prior experience at BitPay, Affirm, Robinhood, Capital One and TD Bank. Will McKinnon joined as Head of Content in 2023, writes the weekly Beluga Brief and is listed as Chief Strategy Officer; Pratik Bhuyan began producing Web3 content at Beluga in early 2024 and is listed as Head of Content.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through Beluga went on to found or lead other companies.
In the news
▸Research sources · 8
primary sources listed
- Belugaheybeluga.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Beluga do?
- Beluga is a free crypto media platform publishing research, news and the Beluga Brief newsletter for crypto investors.
- Who founded Beluga?
- Beluga was founded by Sonny Singh.
- Who are Beluga's investors?
- Beluga's investors include Kraken Ventures, RRE Ventures, 2 Punks Capital, Borderless Venture, Marin Digital Ventures, UDHC, W11 Capital, 186 Ventures.
- How much funding has Beluga raised?
- Beluga has disclosed $4M raised across 1 round.