Bellplus Media
Bangalore, IN · Founded 2019 · 36 employees on LinkedIn · 1 known investors
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Bellplus Media provides digital out-of-home (DOOH) advertising services to brands, operating screens and networks in residential, commercial, and tech park locations across India. The company enables targeted digital advertising campaigns for brand awareness and customer engagement.
Also known as Bell Plus Media · Bell+
Founders & leadership
Bellplus Media was founded in 2019 by C.V. Gayathri Monika and K. Dev Abhilash.
Investors · 1
Company profile
researched Aug 2026Bellplus Media is an Indian ad-tech company focused on digital out-of-home (DOOH) advertising. It installs and operates digital screens in high-footfall locations such as residential society lifts and lobbies, commercial open spaces, malls, offices, tech parks and outdoor venues, and sells advertising slots on that network to brands. The company operates a cloud-based digital signage software platform of its own development, paired with customized display hardware supporting audio and video, through which clients upload creative via a web application and update campaign content within minutes.
The company positions itself around measurability and targeting: it provides clients an online portal with campaign reports covering the number of times an ad played, viewer counts, reach versus targeted reach, viewer location and device data. It has developed a dual-screen format for residential and commercial societies that combines advertising with a notice board for the property. Advertising content in categories including liquor, obscene content and violence is not accepted. The company has stated plans to apply artificial intelligence and machine learning to improve ad targeting and to move toward automated/programmatic DOOH.
Founding story
The company was founded in 2021 (established 8 January 2021) by C.V. Gayathri Monika (also referred to as Gayathri Reddy), who holds an MBA in marketing and studied global economics at the University of Cambridge, and K. Dev Abhilash, who holds an MBA in marketing and had previously held sales roles in advertising firms with experience in the out-of-home space. Their stated aim was to make DOOH advertising more flexible, affordable and measurable, particularly for SMEs and startups that lacked access to outdoor media assets.
Business model
Bellplus Media builds and operates a network of DOOH screens installed at third-party properties, and sells advertising campaign slots on those screens to brands. Property owners and residential communities that host screens receive monetary benefit from the arrangement, creating a revenue-share style relationship alongside advertiser spend.
Revenue comes from brands purchasing advertising slots on the company's digital screens; clients register, select a campaign and location set, upload content and pay for the campaign, with slot-based buying presented as a lower-cost alternative to full-billboard purchases that carry printing, mounting and labour costs.
Traction
The company reports more than 3,000 residential and commercial screens, over 2 million (20+ lakh) daily impressions, more than 500 customers and over 1,000 completed campaigns. Screens are deployed in properties including those of Hiranandani, Lodha and DLF across eight cities.
Latest developments
In March 2022 the company closed a $1 million seed round led in part by Hyderabad Angels. In 2023 cofounders Dev Abhilash and Gayathri Reddy were recognized on the Forbes 30 Under 30 Asia list in the Media, Marketing & Advertising category, and the company outlined plans to integrate AI and machine learning into its targeting capabilities and to scale toward 100,000 screens.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company describes itself as a fast-growing DOOH operator in India's residential and commercial advertising segment and states an ambition to become a market leader in that space. It cites an Indian DOOH market where screens have grown fivefold to about 60,000 over three years, with digital accounting for roughly 3-5% of overall OOH spend, and estimates a potential of 500,000 screens in India of which only around 8-9% is currently covered by all players combined.
Differentiators cited include an in-house cloud-based digital signage platform described as patented, customized hardware with audio and video support, near-real-time content updates via a client interface, and a dual-screen system for residential and commercial societies that pairs advertising with a society notice board, which the company describes as a first of its kind in India. It also emphasizes measurable campaign reporting versus the estimated audience figures typical of traditional OOH.
Technology
Bellplus Media developed a cloud-based digital signage software platform described as patented, combined with customized hardware supporting audio and video playback. The system supports near-instant content updates through a client web interface with minimal human intervention, a dynamic campaign mode for narrowcasting to specific locations, geo-targeting and geo-fencing capabilities, and a reporting portal delivering play counts, viewership, reach and viewer location and device data. The company has said it intends to add AI and machine learning for target-based advertising and automated DOOH.
Go-to-market
Clients register on the company's platform, select campaigns and screen locations matched to their target market, upload content into provided templates through the client web application, and pay to launch the campaign. The company sells directly to brands ranging from large advertisers to startups and micro, small and midsized businesses, and separately recruits property holders and residential communities to host screens.
Brands seeking audience reach in India, spanning large advertisers such as Amazon Prime Video and Volkswagen alongside startups, hyper-local businesses and micro, small and midsized enterprises with limited advertising budgets. Reported clients include Apollo Hospitals, Malabar and Tanishq. The company also targets residential communities and property owners as screen hosts.
Geography
Headquartered in Hyderabad, Telangana (Madhapur), with branch offices in Bangalore, Chennai, Mumbai and Gurugram (Delhi NCR). The company states it operates in metropolitan cities across India including Bangalore, Mumbai, Coimbatore, Hyderabad, Pune, Chennai and Goa, and has stated plans to expand its presence in tier-1 and tier-2 cities.
History
Established on 8 January 2021 and headquartered in Hyderabad, Bellplus Media raised $1 million in seed funding in March 2022 from Hyderabad Angels and other investors. Within roughly two years of founding it reported more than 3,000 screens deployed across eight cities in properties operated by developers such as Hiranandani, Lodha and DLF. Cofounders Dev Abhilash and Gayathri Reddy were named to the Forbes 30 Under 30 Asia list for Media, Marketing & Advertising in 2023.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsCofounder Gayathri received a global leadership award at the Marketing 2.0 conference in Dubai, where she was also a keynote speaker on the evolution of programmatic DOOH.
Cofounders Dev Abhilash and Gayathri Reddy were listed on the Forbes 30 Under 30 Asia 2023 list in the Media, Marketing & Advertising category.
The company raised $1 million in seed funding, with investors including Hyderabad Angels.
$1M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Bellplus Mediabellplusmedia.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Bellplus Media do?
- Indian ad-tech firm operating digital out-of-home screens in residential, commercial and tech park locations.
- Who founded Bellplus Media?
- Bellplus Media was founded by C.V. Gayathri Monika, K. Dev Abhilash in 2019.
- Who are Bellplus Media's investors?
- Bellplus Media's investors include Hyderabad Angels.
- Where is Bellplus Media headquartered?
- Bellplus Media is headquartered in Bangalore, IN.